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With its refined yet rather manly aesthetic, this menswear label dresses well-heeled gents, fashion editors and regular guys who like no-nonsense style. The focus is on classic, high-quality design with a subtle retro edge; Steve McQueen is an inspiration.
Having made the leap from an online store to a real one in 2007, this Soho shop is one of two Albams (the other in Spitalfields Market) set up by Nottingham lads Alastair Rae and James Shaw.
As featured in the 100 best shops in London