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Apple Store

Shopping, Electronics Mayfair
3 out of 5 stars
(5user reviews)
Apple Store, Regent Street

Time Out says

Apple’s grandiose London flagship is as hip and beautiful as one might expect. All the latest Apple products can be found here – compact MacBook and MacBook Pro laptops, iMac desktops, the full range of iPods, Apple TV systems and covetable Apple Cinema HD display units. The iPhone was joined in the ‘must-own’ category by the iPod touch, the breathtaking MacBook Air and now the supercool iPad. Head up the imposing glass staircase to the ‘Genius Bar’, where you can get free one-to-one technical support. Apple's three-storey flagship store (the biggest in the world) is over at 1 The Piazza, Covent Garden, WC2E 8HA.



Address: 235 Regent Street
Transport: Tube: Oxford Circus tube
Opening hours: Open 9am-9pm Mon-Sat; noon-6pm Sun
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Users say (5)

3 out of 5 stars

Average User Rating

3 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
  • 3 star:1
  • 2 star:0
  • 1 star:2
2 people listening

The 'genius' I spoke to was a representative of what the brand has become - big and arrogant. I've bought iphones for years but this will be my last, the tipping point has been reached.

This store is impressive in its own right even if you aren't an Apple fan particular.  If you are a fan of Apple then this place is a must visit and has everything you could possible desire.  The staff are great and very helpful, but you will need to book an appointment in advance to visit the Genius Bar unless you want a long wait.


A place where hope dies. Where you feel that you're in an episode of "Black Mirror", presided over by chirpy 25-year-olds who all manage to look 15. Where the army of Apple acolytes clutching card readers/phones feels slightly ominous. Where capitalism has clearly reached its apex. 


Visited the store on Friday for the first time to buy a new iPhone. The place was obviously packed, it being rush hour and all, but I was still blown away by the large number of sales people on the floor in their branded red shirts! Quickly counted, there must have been at least 80 people ready to help you. I told a sales person what I was looking for, he ordered it, I got the phone, paid it there and then, and left. Probably took me just ten minutes. Great experience!

The 1st and the best, when I first swapped jobs, I decided I better have my own laptop, what sealed the deal was for an extra £80 I could have one-one training, one hour each week for a year. Now I still stop by for the thearte training at the back, or an annual update of iphone! Still the best shop in London!

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