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Time Out Says

On the bit of Kingsland Road mostly reserved for Vietnamese restaurants, a great addition to Shoreditch’s apparel offering nestles stylishly. Founder Phil Stace is also the brains behind streetwear and contemporary clothing online retailer Urbanexcess.com and in many ways, this store is a shop window for the website, with the same labels and design aesthetic. That’s no bad thing, however, and Article is a buzzing and popular shop thanks to its mix of new and exclusive labels catering for a range of budgets. It’s not hard to see why the place is pulling in local advertisers and graphic designers. The range of special edition Pointer sneakers, cycle-friendly Sandqvist Swedish backpacks (£112-£156) and cheap chinos from Dr Denim is the perfect fit for the demographic, while streetier Obey t-shirts and Puma collaboration trainers keep the kids dancing through the door. It doesn’t hurt that the massive shop window leaves the store brightly lit, and the neatly merchandised product on clear display to the passing footfall.

As featured in the 100 best shops in London

Details

Address:
96 Kingsland Rd
London
E2 8DP
Transport:
Haggerston Overground
Opening hours:
Open 11am-7pm Tue-Sat; 11am-5pm Sun
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