Strange things are afoot at B store- one of our favourite London shopping haunts. Owners Matthew Murphy and Kirk Beattie are in the mood for a change, so they're ditching B store in favour of a new and improved retail venture, The Other Shop- Which will replace B-store's Kingly Street boutique on September third. More news on that later- but in the meantime, the B boys are hosting an almighty 90 per cent off sample sale to shift their B-store stock. The four-day sample sale will take place in B-stores old offices on Old Street, starting today and continuing until Sunday. From there it will continue at the Kingly Street store. B-store have championed London's finest designers (including themselves!) over the past decade so this will be an unmissable bargain frenzy for the edgier fashion consumer.