If the army of street style veterans and fashion bloggers swarming from show to show leaves you feeling a little unkempt, head to the Radisson Blu Edwardian on Bloomsbury Street. For the duration of LC:M, the hotel will host the BluVIP Style Lounge. Inside, there’ll be manicures, beard trimming and shoe shining services, as well as a chance to chat trends with Topman’s team of personal shoppers. Penhaligon’s will be hosting a perfume pop-up, helping men find their perfect scent through their fragrance profiling experience, while a top barber will provide wet shaves. The Style Lounge is open to shoppers and show-goers alike, so drop in and spruce up.