Shopping, Designer Mayfair
Set over three floors and converted from the rather less upmarket Hog in the Pound pub on South Molton Street, Bosideng’s first overseas flagship store and honorary European headquarters is looking as plush as its 500-piece collection (and with a £10,000 origami sculpture and a £30 million renovation we’d expect no less). This menswear label is Asia’s largest manufacturer of down apparel – every feather is a by-product we might add – jetting straight in from China where it has a whopping 10,000 outlets. Pretty remarkable so far. Now anyone in London can get their mitts on enviable red or irresistible rabbit fur-collared down jackets at £160 and £300 respectively, all designed through the vision of Nick Holland and Ash Gangotra; you can pick up a leather jacket for £1,000. Every item in the collection is sourced from the UK and Europe (apart from the down) and is assured as the highest quality fabric anyone could wish for – pure cashmere cardys, wool-blend tweed blazers and Egyptian-cotton tops all add to the label’s sophistication and allure. The space itself is ultra-glossy and airy. You’ll find sportswear and daywear on the lower and ground floors while tailoring is housed on the first floor with flashes of red silk scarves and shirts through waves of gentlemanly dark suits. While you’re up there take a peek through the binoculars to get a bird’s eye view of Oxford Street. Josh Minopoli


Venue name: Bosideng
Address: 28 South Molton St
Opening hours: Open: 10am-8pm Mon-Sat; noon-6pm Sun
Transport: Tube: Bond St tube
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Average User Rating

1 / 5

Rating Breakdown

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  • 1 star:2
1 person listening

Whilst walking through the store I felt judged by who appeared to be the store director, so I overheard. A tall grey-ish haired man, he looked me up and down whilst being rude to young looking members of staff. The service by the staff was great but unfortunately the store director made me feel extremely uncomfortable. I will not be returning.

Whilst the store might surpass the expectations of 'made in china' the staff do not. The rude touchy-feely female staff make any male customers feel uncomfortable, and that's before you hear their overly loud 'private' conversations.