Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right Bosideng


Shopping, Designer Mayfair
Bosideng Interior (3).jpg

Time Out says

Set over three floors and converted from the rather less upmarket Hog in the Pound pub on South Molton Street, Bosideng’s first overseas flagship store and honorary European headquarters is looking as plush as its 500-piece collection (and with a £10,000 origami sculpture and a £30 million renovation we’d expect no less). This menswear label is Asia’s largest manufacturer of down apparel – every feather is a by-product we might add – jetting straight in from China where it has a whopping 10,000 outlets. Pretty remarkable so far. Now anyone in London can get their mitts on enviable red or irresistible rabbit fur-collared down jackets at £160 and £300 respectively, all designed through the vision of Nick Holland and Ash Gangotra; you can pick up a leather jacket for £1,000. Every item in the collection is sourced from the UK and Europe (apart from the down) and is assured as the highest quality fabric anyone could wish for – pure cashmere cardys, wool-blend tweed blazers and Egyptian-cotton tops all add to the label’s sophistication and allure. The space itself is ultra-glossy and airy. You’ll find sportswear and daywear on the lower and ground floors while tailoring is housed on the first floor with flashes of red silk scarves and shirts through waves of gentlemanly dark suits. While you’re up there take a peek through the binoculars to get a bird’s eye view of Oxford Street. Josh Minopoli



Address: 28 South Molton St
Transport: Tube: Bond St tube
Opening hours: Open: 10am-8pm Mon-Sat; noon-6pm Sun
Do you own this business?
You may also like