Calling all fashion fans: this is your chance to style Uniqlo’s brand-new FW26 collection your way

This September, Uniqlo’s flagship store at 311 Oxford Street is launching LifeWear Week to showcase its brand-new FW26 collection. This immersive in-store experience will give you the opportunity to style the new collection your way and commemorate the whole thing by snapping your fits in the photobooth. Oh, and you’ll also unlock the chance to win £300 worth of Uniqlo goodies.

The pop-up, which will run from September 4-7, takes its inspo from Uniqlo’s bi-annual publication, LifeWear Magazine, which celebrates all things clothing, culture and city life. So what can you expect? Well first up, you’ll get to style a curated selection of the FW26 collection on yourself – or your friends or fam – before stepping into the photobooth to snap pics of your new get-up as a sweet reminder. 

But Uniqlo’s FW26 is so much more than a new collection; as always, the pieces bring together form and function for everyday living. Style the collection your way, create a look that reflects your vibe and get into the photobooth to show the world your style creds. 

Looking for some inspo? We love the unisex fleece full-zip jacket in dark green layered over the grey lambswool crew neck jumper, styled with the smart two-way stretch trousers in autumnal brown for an effortlessly casual look. Elsewhere, the grey seamless down parka paired with the brushed jersey leg barrel trousers in grey creates an elegant tonal look up top and down below. Then, simply throw on the women’s 100% Merino ribbed turtleneck jumper in a vibrant red or blue for a pop of colour. 

Now all that’s left to do is download the Uniqlo app and sign up beforehand; once you’re there, have a go by taking snaps in the photobooth. In exchange, you’ll be automatically entered into the prize draw to win £300 worth of the FW26 collection for your wardrobe! Name a better deal? We’ll wait…

If you’re in London over the first weekend of September, Uniqlo’s flagship at 311 Oxford Street is an absolute must-visit. It’s time to catch Modern City Feelings this FW26. We’ll see you there, fashionista.

Find out more about Uniqlo’s LifeWear Week here.