Shopping, Vintage shops East Dulwich

Tucked away on an East Dulwich back street for almost two decades, ChiChiRaRa has built a die-hard following of locals who pop into the small but perfectly formed shop for their vintage and second-hand fix. Owner and former Vogue designer Heather McKenzie has an eye for a beautiful piece – the shop is piled high with eyecatching, good quality items from the past century. New stock comes in regularly, and even better, it’s all very reasonably priced – with dresses and knitwear from £15, and bags and accessories from £10.

By: Flo Wales Bonner


Venue name: ChiChiRaRa
Address: 40b Hindmans Road
SE22 0HU
Opening hours: Open 10am-5.30pm Tue, Thu-Sat; 11am-4pm Sun.
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Average User Rating

4.9 / 5

Rating Breakdown

  • 5 star:17
  • 4 star:1
  • 3 star:0
  • 2 star:0
  • 1 star:0
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Most of my wardrobe is from here, been going for over a decade and it just gets more fabulous. Heather is on point with recommending clothes and also great to talk to!

Nothing beats vintage! I want most things in this shop. Only budget and space prevent.

Heather is amazing-she's warm enthusiastic and so knowledgable-I've been going there since she opened!Always a fantastic selection of beautifully curated vintage and newer secondhand to suit all prices.

Heather is amazing-she's warm enthusiastic and so knowledgable-I've been going there since she opened!Always a fantastic selection of beautifully curated vintage and newer secondhand to suit all prices.

This isn't just any old vintage store...This is ChiChiRaRa!! A small but heavily stocked store filled with unique gems. The store offers a professional but very personable service. There is such a cool and funky vibe along with an explosive and charming eclective music playlist. There is something for EVERYONE and the best thing is... It's local! Been shopping here for over 15 years and highly recommend it! Highly obsessed vintage hoarder Lauraine!!!

This little shop is a shiny, sparkling jewel in the crown for vintage clothes lovers. A friendly atmosphere where you can browse freely for hours and not feel you've outstayed your welcome. Heather is so helpful, kind and lovely.

For me, a shop is all about the staff, the owner and their ethics. Heather is 'real' she has poured her wonderful personality into ChiChiRaRa and that is why it has stood the test of time. Here's to many more years.

The most amazing clothes from bleu de travail to vintage Chanel at incredible prices - when compared to more up themselves vintage!

ChiChiRaRa is a one off! Amazing style and friendliness combined. You’re really going to find some amazing little treasures here, and just hidden away enough that none of your friends will find out how you keep coming up with vintage chic time and again. Just go there!

Being an interesting vintage clothing shop on a cute street would be enough to satisfy any shopper, then add the delightful personalities of Heather and Wendy and suddenly you have a new favorite place!

Chichirara is my favourite place to drop into in East Dulwich – always something new or intriguing to try on, the owner has a great eye for the best dress/top/frock/skirt/coat for the season and you find yourself gravitating towards the best buy for you. I recently found a pair of Russell and Bromley knee length boots – amazingly in my size - which I bagged for a bargain-basement price and have been wearing ever since. Visiting ChiChiRaRa is a wonderful tonic after a hard week

Heather's taste is superb, her eye is second to none when it comes to the array of vintage and vintage modern clothes she has in her shop. If you have a themed party she will take the time to advise you on how to accessorise and 'rock the look.' Saturdays you will find people of all ages skimming through the overflowing racks of beautiful pieces she has personally sourced in her travels. A keen eye for classics, a discerning eye for the cut and swing of an item, she will guide her customers to the right choice for them. She has an excellent men's section and it's worth going for the eclectic but perfectly arranged displays. It's a small shop with big personality and one of East Dulwich's best kept secrets.

This is such a wonderful little cornucopia of delights. Whenever I need some form of special 'outfit' or costume, I come here and it's like playing dress-up - prancing around in a cape or whatever, having a whale of a time with Heather :)