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Dr Martens' new Oxford Street shop

Take a trip around the classic stompy shoemakers' new Oxford Street flagship

Written by
Taze Phillips
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Adding to the huge line-up of Oxford Street shops, Dr Martens' new store is part shop, part museum of memorabilia. Reader and boot enthusiast Taze Phillips goes for a stomp around one of the most talked about new shoe shops in London.

In pictures: Dr Martens' Oxford Street

The Store
Taze Phillips

The Store

There is pretty much something for everyone here, whether you're still firmly stuck in the '60s mod movement, a cartoon-fanatic captivated by the chaos of 'Adventure Time', or someone who wants to embrace rebellion in the most sensible way possible - with a pair of long-lasting boots.
The Staff
Taze Phillips

The Staff

The staff greet customers at the door, so it's clear that they love what they do and have a genuine passion for the product. It's the passionate and well-versed staff in the new store that stops it from being just another Oxford Street shop.

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The Shoes
Taze Phillips

The Shoes

Dr Martens boots have always been about individuality, a fact that’s reflected by the massive variety of designs available at the new Oxford Street shop. One hundred percent leather, with Goodyear welted soles, they have become synonymous with both counterculture and durability.

The History
Taze Phillips

The History

Marking their new territory on Oxford Street with a great big shoe print, the store is a celebration of the brand's history. All three floors of the space are littered with memorabilia - from the likes of The Clash's Mick Jones - and snaps taken from the 'Dr Martens: A History of Rebellious Self-Expression' book.

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