In pictures: Dr Martens' Oxford Street
There is pretty much something for everyone here, whether you're still firmly stuck in the '60s mod movement, a cartoon-fanatic captivated by the chaos of 'Adventure Time', or someone who wants to embrace rebellion in the most sensible way possible - with a pair of long-lasting boots.
The staff greet customers at the door, so it's clear that they love what they do and have a genuine passion for the product. It's the passionate and well-versed staff in the new store that stops it from being just another Oxford Street shop.
Dr Martens boots have always been about individuality, a fact that’s reflected by the massive variety of designs available at the new Oxford Street shop. One hundred percent leather, with Goodyear welted soles, they have become synonymous with both counterculture and durability.
Marking their new territory on Oxford Street with a great big shoe print, the store is a celebration of the brand's history. All three floors of the space are littered with memorabilia - from the likes of The Clash's Mick Jones - and snaps taken from the 'Dr Martens: A History of Rebellious Self-Expression' book.
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Pimps and Pinups
This retro salon, complete with dressing-room-style bulb-lit mirrors, is sandwiched between the boutiques that border Spitalfields market, and is adept at the kind of trendy-again ducktails and pin-curls that will make you look like a cast member of ‘Grease’ – in a good way. That doesn’t mean it’s stuck in the past – stylists dealt swiftly and expertly with the unruly curly mop presented to them at our visit, transforming it into something layered, modern and swishy that wouldn’t look like Mr Hyde’s hairdo as soon as it was washed. The ambience at Pimps and Pinups is neither clinical nor opulent, and you’re likely to be snipped to the sound of AC/DC or an old rockabilly number. But service comes with a smile and, more importantly, a beer. Ladies’ cuts from £40.