Dr Martens' new Oxford Street shop

There is pretty much something for everyone here, whether you're still firmly stuck in the '60s mod movement, a cartoon-fanatic captivated by the chaos of 'Adventure Time', or someone who wants to embrace rebellion in the most sensible way possible - with a pair of long-lasting boots.

The staff greet customers at the door, so it's clear that they love what they do and have a genuine passion for the product. It's the passionate and well-versed staff in the new store that stops it from being just another Oxford Street shop.

Dr Martens boots have always been about individuality, a fact that’s reflected by the massive variety of designs available at the new Oxford Street shop. One hundred percent leather, with Goodyear welted soles, they have become synonymous with both counterculture and durability.

Marking their new territory on Oxford Street with a great big shoe print, the store is a celebration of the brand's history. All three floors of the space are littered with memorabilia - from the likes of The Clash's Mick Jones - and snaps taken from the 'Dr Martens: A History of Rebellious Self-Expression' book.