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E Tautz

Shopping, Menswear Mayfair
E Tautz

Time Out says

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Winston Churchill once said that he only missed three things during his WWI service, one of which was his E Tautz breeches. Founded in 1897, Edward Tautz was one of Britain’s early innovators in sporting and military clothing. Today, under the ownership and direction of Patrick Grant, it’s a fully fledged menswear brand with a catwalk show that is one of the highlights of London Collections: Men, and a new store in Mayfair.

Quite what Winnie would make of all this is anyone’s guess, but we suspect he’d be impressed with how the brand has reference its heritage in such an imaginative but still authentic way. This is embodied by the company’s innovative use of British fabric, particularly wool from longstanding mills such as Johnstons of Elgin. The new store has a robust, comfy, oaky feel, made all the nicer by some fine mid-century furniture. All that’s missing is a box of cigars. 

By: Alfred Tong



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17a Rugby Street
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