Eight picks from the new Tonsure x Steiff collaboration

Check out Tonsure x Steiff in this cosy collaboration, exclusively available at Selfridges


Your old teddy bear just got a high fashion makeover with the new Tonsure x Steiff collaboration. Scandi menswear label Tonsure (the brainchild of former Maison Margiela designer Malte Flagstad) has teamed up with iconic teddy bear manufacturers Steiff for a cuddly collaboration. Influenced by childhood memories, each coat in the collection features a mini ted charm. It’s available to buy exclusively from Selfridges’ prestigious Men’s Designer Space, with prices ranging from £115 for a striped scarf to £995 for a golden fur coat.  For more of this season’s best collaborations, check out our autumn style round-up, or visit our buy this today series for more shopping inspiration. 

In pictures: Tonsure x Steiff

A very dapper ted.

A hug in coat form.


A masterclass in minimalism.

A touch of tie-dye.


Pyjama pants you can wear in the day time.

A fuzzy peacoat to beat the winter chills.


Go grey for autumn.

A bear-y cool coat (sorry).


More wardrobe inspiration this way...