Eye Company

Shopping, Opticians Soho
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Supplying the film and TV industry, Soho’s Eye Company is a hip independent intent on challenging the mediocrity of the high-street chains. Its select range of mint-condition vintage frames (some dating back to the 18th century), its stylish own-brand frames and its selection of cherry-picked numbers from the likes of Cutler & Gross, Oliver Peoples and Rayban make you positively want to have to wear glasses – although the sunglasses provide plenty of excitement for those with 20/20 vision. If you have a favourite pair of frames that need a little TLC, Eye Company can also repair or copy your frames, or even design you a pair from scratch. Naturally the full optical treatment is also available, including eye tests, contact lens fitting and after care.

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Venue name: Eye Company
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Address: 159 Wardour Street
London
W1F 8WH
Opening hours: Open 10.30am-6.30pm Mon-Wed, Fri; 10.30am-7.30pm Thur; 11am-6pm Sat
Transport: Tube: Oxford Circus or Tottenham Court Road tube
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Average User Rating

4 / 5

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  • 1 star:1
LiveReviews|4
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I love the Eye Company. They stock interesting, fun and unusual frames, I think many by up-and-coming and cutting edge designers. Get Steenie to find the style that suits you, he has a real talent for finding the frames which will look good. They're very cool and stylish, but they'll also make you feel comfortable. And the service is excellent, they really do make sure that you're happy with what you have chosen. Because they're quite high end, they're not the cheapest, but their glasses will make you feel great, which is basically worth it! They do eye tests, but I know you can go in with a prescription too, if you simply want a makeover... Great place.


I was very happy with the Eye Company. An excellent selection of achingly desirable, fashionable frames, and very good old fashioned service, made them a good choice for me. They are not Specsavers, or Boots – it is a very individual experience that suited me fine, and presumably the Soho arts, film, fashion and media people etc in the area who are a bit adventurous and like style. Probably not what your accountant would like . . .


I received a very high quality of attention from this company, who are a specialist independent. It’s a very different sensibility to a usual optician’s, and not cheap, but if you consider it’s a bit like fashionable bespoke tailoring in Savile Row, it puts things in context. The owner seems to genuinely love all things about glasses, and making them work well with customer’s unique needs, which is much more difficult than I realised. Everyone is different! I will be happy to trust them again with what, lets face it, can sometimes otherwise be a stressful experience. Five out of five, I reckon.


The eye company lures you in with good brand names and then completely lets you down with appalling service. That there is no consultation table is symptomatic of an attitude that belongs on a brick lane market stall, rather than with a retailer of £600 frames. My glasses came to £850 including correction lenses. During purchase and collection i was not given the undivided attention of a sales person, instead they flitted between three customers undoubtedly giving all of them bad service. When I picked up the glasses they had lenses that were far too thick for the frame - an obvious mistake that should have been predicted by an expert sales person at the outset. To top it all: when I complained about the less than satisfactory product i was not offered a solution, but given a lecture in lens making. Eye company is a case of the blind leading the short sighted...Never again!