Move over London Fashion Week 2015, one of the UK's foremost plus-size models - with a MAC campaign and ID cover under her heavily embellished belt - Felicity Hayward is empowering women to embrace their shape and wear whatever the fuck they want. Check out her tips below and flick through our guide to the best new shops in London and London's ten best thift stores for more curvaceous inspiration.
Follow Felicity on Twitter @FelicityHayward
'Try shopping in thrift and vintage stores; they have lots of varied shapes and sizes and are much more fun to rummage through.'
'Always take a wild card piece into the changing room; you never know, it might just work.'
'Ignore the mannequins, we were all born different and beautiful - most of them are massively unrealistic.'
'Follow curvy fashion bloggers like Danielle Vanier. They are always kitted out in the best high street pieces and it's great to see these items styled on real and beautiful girls.'
'Don't pay too much attention to the media, remember #SELFLOVEBRINGSBEAUTY'
'My nan is right - for bras, stick with good old M&S for their traditional sizing.'
'If you like oversized, relaxed fits, you should pop to Monki. Their sizes are very generous and work for all body types!'
'Don't be afraid of your dress size. Remember, it's just a number and you are not defined by it. Your size will be different in all shops, just try everything on.'
'Print works on curves, it works on ALL body types. If you like it, wear it.'
'Last but not least, be YOU. Wear what you want to wear and don't listen to anyone who calls you a pear or an apple. You might look fresh and fruity but you are all WOMAN.'