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Fourth & Main

Shopping, Menswear Soho
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Time Out says

Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.

THIS SHOP IS NOW CLOSED:Gents working around Soho (that's mostly media and advertising types) seldom give tips on how to pull off that creative, smart/casual look. If you want in on the secret, try London label and store, Fourth & Main. Its collection of unlined blazers, linen shirts and slim chinos will guarantee effortless cool. You won't have to splurge too much either, as simple pricing (chalked up on a black board) has tees at £30, shirts at £65 and trousers at £80. If you fall for the label hard, it also doubles up as an achingly fashionable journal, which is free to pick up in-store.

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Details

Address: 17 Newburgh Street
London
W1F 7RZ
Transport: Tube: Oxford Circus tube
Contact:
Opening hours: Open: noon-7pm Mon-Fri; 11am-7pm Sat; noon-5pm Sun
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