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Fourth & Main

Shopping, Menswear Soho

Time Out says

Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.

THIS SHOP IS NOW CLOSED:Gents working around Soho (that's mostly media and advertising types) seldom give tips on how to pull off that creative, smart/casual look. If you want in on the secret, try London label and store, Fourth & Main. Its collection of unlined blazers, linen shirts and slim chinos will guarantee effortless cool. You won't have to splurge too much either, as simple pricing (chalked up on a black board) has tees at £30, shirts at £65 and trousers at £80. If you fall for the label hard, it also doubles up as an achingly fashionable journal, which is free to pick up in-store.



Address: 17 Newburgh Street
Transport: Tube: Oxford Circus tube
Opening hours: Open: noon-7pm Mon-Fri; 11am-7pm Sat; noon-5pm Sun
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