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Freed of London

Shopping Covent Garden
Freed of London, shop, Covent Garden, 2015

Time Out says

If you’ve ever seen a ballet, you’ll have seen a Freed pointe shoe. The company was founded in 1929 by Frederick Freed and today supplies shoes to prominent dance companies and schools, including the Royal Ballet, New York City Ballet and the Royal Ballet School. Darcey Bussell and Margot Fonteyn wore Freed shoes. The shoes are mostly still made by hand in the traditional turn shoe method, where most of the stitching is done with the shoe turned inside out. If you can’t stand en pointe, the company also produces ballroom, jazz and Latin shoes plus a range of clothing. All products are Freed branded.




Address: 94 St Martin's Lane
Transport: Tube: Leicester Square
Opening hours: Open 9.30am-5.30pm Mon-Fri; 9.30am-3.30pm Sat
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