H&M for Brick Lane Bikes

Swedish brand H&M has teamed up with east London’s hip two-wheeler dealers Brick Lane Bikes to design a limited edition men’s cycling collection. Made entirely from sustainable materials, the 11-piece capsule collection includes water-repellant jackets, sporty blazers and vintage-inspired jerseys designed to be worn on and off the bike. All of the designs include bike friendly modifications such as under-arm ventilation holes, trousers cut for bending knees, and er, reinforced crotches. Available online, in-store and at Brick Lane Bikes for a limited period.