Oliver Sweeney's shoe tattoo service is coming to Serge DeNimes' pop-up shop on Carnaby Street. Inscribed using a tattoo gun, this a unique way to add a personal touch to your favourite shoes. So whether its your significant other's initials, a twee bird, or all the countries your shoes have walked, you're bound to add some character development to your sole's soul. Just make sure you have the Wren Goodyear welted boot or the Saunders tan brogue. If you'd rather invest in some shiny new hi-tops or chukka boots, the pop-up will also feature the Oliver Proudlock (of Made-in-Chelsea fame) and Oliver Sweeney collaboration.