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Heidi Klein

  • Shopping
  • Sloane Square

Time Out Says

Heading somewhere hot? Get yourself kitted out in style at this well-heeled Chelsea swimwear boutique. The bright, airy space is sure to get you in the holiday mindset, having the feel of an upmarket beach chalet, complete with palms and white-painted shutters. Perusing the walls you’ll find cossies and accessories thoughtfully arranged into colour-coordinated collections, which include bikinis and one-pieces as well as the likes of sun hats, cover-ups and espadrilles.

Luxe swimwear comes with luxe price tags – a two-piece here starts at £180. But you get what you pay for – Heidi Klein offers timeless, flattering and well-constructed swimmers that won’t fall apart after one dip in the sea. Particularly impressive is the fact that each bikini set comes with a variety of different options for tops and bottoms, whether you favour a halter, bandeau, hipster or hi-leg.

For those who find swimwear shopping an ordeal, recently launched in store (and in the sister shop in Notting Hill) is the Personal Swimwear Fit service. Book ahead for an hour of blissfully unrushed one-on-one time with a stylist. You’ll even be given a drinks and snacks menu from Café Prestat across the road to keep you fuelled up while you browse. There’ll be no clichéd ‘apple’ or ‘pear’ terminologies here – the service is about helping you discover the best fit for your actual body shape, so can you leave with an ensemble that’s sure to make a splash.

Written by
Flo Wales Bonner


257 Pavilion Road
Tube: Sloane Square
Opening hours:
10am-6pm Mon-Sat; noon-5pm Sun
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