Igloo

Igloo’s highly original range of toys, clothes and accessories is sourced by two mothers with limitless savoir faire. Shelves of toys reach to the ceiling. Favourites include inventive educational ideas for bright sparks, such as ant and worm farms, and telescopes. Passing bundles of lovely wearable clothes for babies and children up to eight, you’ll find a spacious Start-rite shoe corner with plenty of seating and another area with more clothes from the likes of Catimini, no added sugar and kidscase, plus fancy-dress outfits. There’s a mirrored area for children’s haircuts, a table for reading and drawing, party essentials and a gift-wrapping service too.

Branches 80 St John's Wood High Street, NW8 7SH (7483 2332); 227 Kings Road, SW3 5EJ (7352 4572)