Jo Malone London
Time Out says
Patron saint of last-minute-but-lovely Mother’s Day prezzies Jo Malone expands her fragrant empire with the arrival of this beautifully turned-out Regent Street boutique. It’s slap bang between the twin hells of Oxford and Piccadilly Circus, but thanks to gentle wafts of scent, rows of mesmerizingly pretty perfume bottles and charming staff, this is one of the most relaxing shops we’ve ever shopped in. If you’re dreaming of a spa break, drop in on your lunch break – you can opt for a free hand and arm massage which takes about ten minutes. And while JM is more glossy mega-brand than quirky indie perfumer, this new flagship has plenty of thoughtful touches: the artisan studio, set back from the rest of the store, offers bottle engraving, nattily coloured lids and personalised packaging, while Regent Street is also the only place to get your nose around the archive collection – nine discontinued scents that have been resurrected.
101 Regent Street
|Transport:||Tube: Piccadilly Circus|
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