John Bell & Croyden

Shopping, Bookshops Marylebone
  • 4 out of 5 stars
(3user reviews)
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John Bell & Croyden
Lawrence Coleman

After two centuries of dishing out cures to Londoners’ maladies, age started to wither this venerable pharmacy: cue a multimillion-pound revamp that balances an imposing heritage with a new range of products. Intriguing bits of antique paraphernalia are dotted among of-the-moment wellness fads – JB&C houses a royal prescription book, so you can gawp at Queen Victoria’s beauty secrets (cold cream and Coraline toothpaste, FYI). The store is also home to a globetrotting selection of fancy brands, from French cult favourites including Embryolisse and La Roche Posay to under-the-radar Antipodean suncare. You might come in looking for blister plasters, but you’ll leave with a bathroom-cabinet’s worth of loot.

As featured in the 100 best shops in London

By: Katie Rosseinsky


Venue name: John Bell & Croyden
Address: 50-54 Wigmore St
Opening hours: Open 8.30am-7pm Mon-Fri; 9.30am-7pm Sat; noon-6pm Sun
Transport: Tube: Bond St
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Average User Rating

3.7 / 5

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Grace I

I have loved this shop for years--the staff seem to know more about vitamins and natural remedies than staff at any other health food store or chemists in London. So I was a bit worried when half the store closed in 2015 for remodelling. Clearly the owners knew that moving the cosmetics hall from the side of the store to the front corner would draw in shoppers other than health freaks (like me). It is a gleaming and very pretty cosmetics hall but the real items of value here are incredible ranges of health merchandise, from homeopathic remedies to pill boxes to neck braces and canes to alternative toothpaste. The chemist will fill prescriptions and various other visiting or resident specialists will give all sorts of medical advice. If you have an ache or pain and need advice, this is the place to come. I still walk out happy at every visit despite the flashy cosmetics hall remodelling.


What a lovely store with this great atmosphere. Very good service and a lot of interesting products. I was also really impressed by this wide range of new cosmetic brands they offer. One of the best pharmacies/healthcare stores I have ever been to.