London Designer Outlet

Shopping, Womenswear Wembley Park
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London Designer Outlet

People of Wembley – you drive a hard bargain. When developer Quintain bought the 350,000 sq ft plot of land next to the national stadium, it surveyed local residents to find out what they wanted from a new retail development – with little in the way of independent shops or thriving cafés in the area, it was difficult to find a precedent. What came back was a definitive rejection of the ‘Bicester Village’ model – premium fashion and designer labels at discounted prices. Residents wanted brands that were already cheap, and they wanted them discounted too. 

So what has been billed, rather misleadingly, as a London Designer Outlet really isn’t – it is an outlet, but for brands like Nike and Adidas, Gap (pictured, right), Clarks shoes and Marks & Spencer. The poshest brand is probably streetwear and denim label Superdry, making the offering more like Portsmouth’s popular Gunwharf Quays, with a similar mix of ‘family’ restaurant chains and household-name brands. 

So just how cheap is cheap? To qualify for a spot in the centre, brands had to promise a 40 to 70 percent discount on recommended retail prices on everything in store. When you consider that a pair of H&M jeans already cost less than £20, it becomes cheaper to shop at its outlet than at Primark – arguably the universal benchmark of how low a price can actually go, which will delight locals as well as those who are likely to travel here on the promise of a bargain. 

The centre benefits from the infrastructure surrounding the stadium and arena, meaning excellent transport links and thousands of empty parking spaces when it’s not a match day. But when it is? The stadium has a 90,000 capacity, which might make the centre – effectively a thoroughfare from Wembley rail station to the venue’s entrance – less a casual browsing site and more a stampede. Ever opportunistic, the developer has placed its run of sports suppliers on that route – which makes perfect sense. But if you want a parking space or a seat on the Tube, our recommendation is to avoid a visit when the Three Lions are in town.


Venue name: London Designer Outlet
Address: Empire Way
Transport: Tube: Wembley Central; Rail: Wembley Stadium
Price: Open 9am-8pm Mon-Sat; 11am-5pm Sun; 9am-6pm Bank Holiday
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London Designer Outlet is my one stop shop for Christmas presents! You WILL find something for everyone there whether it's cooking, sport, fashion, jewellery... you don't have to spend a fortune to get a good bargain for a great quality gift. I buy all my trainers discounted from Nike here. I guess the only thing they're lacking a bit is a decent bar. I had to have cocktails outside a restaurant once which took away the post-shopping chill atmosphere. Otherwise, this place is a gem! 


If you've been to Bicester Village, full of both designer and higher-end brand stores, you may not be too impressed with London Designer Outlets, which began with some rather more down-market shops with goods that were lower quality than at Bicester. But over the last year, LDO has finally enticed higher-end retailers, including a really attractive Jack Wills shop with the same stock (albeit marked-down) found in high-street branches. The shops range from a very tempting Lindt store (although its prices for chocolate bars and truffles are sometimes higher than in supermarkets), to a few nice china and homewares shops to major clothing and shoe chains (H & M, Gap, Next, Clarks etc). LDO still needs to adopt the apparent ethos of Bicester--just because a shop is an outlet doesn't mean it needs to look tacky or messy--so some of the jumble-sale looking shops at LD0 should sort themselves out. The staff are helpful and knowledgeable, and there are numerous chain restaurants for both the shoppers and the Wembley Stadium crowds (and speaking of which, LDO can be really busy on stadium event days). The children's play areas, the cafes and the family-friendly shops make for a nice time out for parents and kids, but there is enough to keep anyone entertained (although a Westfield mall-style food court wouldn't go amiss). The best bargains come during Christmas and bank holidays, but the shops don't tend to be too crowded on weekdays. 


A really nice place to shop for some cracking bargains. High street brands at heavily discounted prices.

There is also a cinema, play areas for the little ones and the usual host of restaurants and cafes so truly something for everyone!


Tell me a better place to shop in London and I will tell you why LDO can match it. This place is excellent for sporting equipment with the likes of Nike, New Balance, Adidas, Asics etc. This is the go to place to build up your onitsuka collection as well! And if you are ever tired from shopping, you can pop into one of the many restaurants available. This is also great for kids as there are play areas for them and the dads can also go watch a film in the cinema while the moms go shopping.