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London Designer Outlet

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  • Wembley
  1. Jacob Turney
    Jacob Turney
  2. (c) Gretel Ensignia
07783620234
    (c) Gretel Ensignia 07783620234FREE USAGE Grab a slice of London at LDO this week. Finishing touches are added to celebratory cake display for London Designer Outlet’s 5th birthday launch, which includes a show-stopping Big Ben, the London Eye, the London Designer Outlet shopping centre itself and a classic red telephone box. Edible models include a life-size pigeon made of solid chocolate and icing 24.10.2018 Gretel Ensignia 07783620234 gretel_ensignia@hotmail.com
  3. (c) Gretel Ensignia
07783620234
    (c) Gretel Ensignia 07783620234FREE USAGE Grab a slice of London at LDO this week. Finishing touches are added to celebratory cake display for London Designer Outlet’s 5th birthday launch, which includes a show-stopping Big Ben, the London Eye, the London Designer Outlet shopping centre itself and a classic red telephone box. Edible models include a life-size pigeon made of solid chocolate and icing 24.10.2018 Gretel Ensignia 07783620234 gretel_ensignia@hotmail.com
  4. (c) Gretel Ensignia
07783620234
    (c) Gretel Ensignia 07783620234FREE USAGE Grab a slice of London at LDO this week. Finishing touches are added to celebratory cake display for London Designer Outlet’s 5th birthday launch, which includes a show-stopping Big Ben, the London Eye, the London Designer Outlet shopping centre itself and a classic red telephone box. Edible models include a life-size pigeon made of solid chocolate and icing 24.10.2018 Gretel Ensignia 07783620234 gretel_ensignia@hotmail.com
  5. (c) Gretel Ensignia
07783620234
    (c) Gretel Ensignia 07783620234FREE USAGE Grab a slice of London at LDO this week. Finishing touches are added to celebratory cake display for London Designer Outlet’s 5th birthday launch, which includes a show-stopping Big Ben, the London Eye, the London Designer Outlet shopping centre itself and a classic red telephone box. Edible models include a life-size pigeon made of solid chocolate and icing 24.10.2018 Gretel Ensignia 07783620234 gretel_ensignia@hotmail.com
  6. (c) Gretel Ensignia
07783620234
    (c) Gretel Ensignia 07783620234FREE USAGE Grab a slice of London at LDO this week. Finishing touches are added to celebratory cake display for London Designer Outlet’s 5th birthday launch, which includes a show-stopping Big Ben, the London Eye, the London Designer Outlet shopping centre itself and a classic red telephone box. Edible models include a life-size pigeon made of solid chocolate and icing 24.10.2018 Gretel Ensignia 07783620234 gretel_ensignia@hotmail.com
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Time Out says

People of Wembley – you drive a hard bargain. When developer Quintain bought the 350,000 sq ft plot of land next to the national stadium, it surveyed local residents to find out what they wanted from a new retail development – with little in the way of independent shops or thriving cafés in the area, it was difficult to find a precedent. What came back was a definitive rejection of the ‘Bicester Village’ model – premium fashion and designer labels at discounted prices. Residents wanted brands that were already cheap, and they wanted them discounted too. 

So what has been billed, rather misleadingly, as a London Designer Outlet really isn’t – it is an outlet, but for brands like Nike and Adidas, Gap (pictured, right), Clarks shoes and Marks & Spencer. The poshest brand is probably streetwear and denim label Superdry, making the offering more like Portsmouth’s popular Gunwharf Quays, with a similar mix of ‘family’ restaurant chains and household-name brands. 

So just how cheap is cheap? To qualify for a spot in the centre, brands had to promise a 40 to 70 percent discount on recommended retail prices on everything in store. When you consider that a pair of H&M jeans already cost less than £20, it becomes cheaper to shop at its outlet than at Primark – arguably the universal benchmark of how low a price can actually go, which will delight locals as well as those who are likely to travel here on the promise of a bargain. 

The centre benefits from the infrastructure surrounding the stadium and arena, meaning excellent transport links and thousands of empty parking spaces when it’s not a match day. But when it is? The stadium has a 90,000 capacity, which might make the centre – effectively a thoroughfare from Wembley rail station to the venue’s entrance – less a casual browsing site and more a stampede. Ever opportunistic, the developer has placed its run of sports suppliers on that route – which makes perfect sense. But if you want a parking space or a seat on the Tube, our recommendation is to avoid a visit when the Three Lions are in town.

Details

Address:
Empire Way
London
HA9 0FD
Contact:
View Website
Transport:
Tube: Wembley Central; Rail: Wembley Stadium
Price:
Open 9am-8pm Mon-Sat; 11am-5pm Sun; 9am-6pm Bank Holiday
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