Shopping South Kensington
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There’s nothing worse than a cookie-cutter haircut from a hairdresser who thinks he can plonk a sharp bob, blunt fringe or asymmetric hairstyle on to just anyone. Thankfully, Massato isn’t one of them. The Japanese-born, Paris-based stylist has built his reputation around giving men and women the cut and colour that suits them – and it’s not just face shape he considers. During a consultation with Massato (or more likely one of his capable staff), your outfit, personality, job and lifestyle are all taken into account in a body- and lifestyle-assessment.

The new west London salon is minimalist and predominantly white, reflecting the fuss-free styles of Massato and his team, and it joins two outposts in Japan and a further three in Paris – so if you want a cut with the jet-setting man himself, consider booking well in advance.


Venue name: Massato
Address: 54 Fulham Road
Opening hours: Open 9am-7pm Mon-Sat (Thur 9am-8pm)
Transport: Tube: South Kensington tube
Price: Cuts from £100, £75 for men; a cut with Massato is from £230 for women; £160 for men.
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Absolutely terrible hair cut. I used to have very thick hair but the stylist completely thinned it out by adding an excessive amount of layers and for whatever reason decided to cut all the hair from the ears forwards to ear length. The hair was cut about 3 inches shorter than I requested and it looks just generally very terrible, thin and limp now. Very disappointed.

One of if not the best haircuts I have had for a long time. Staff is extremely competent and will suggest a hair cut based on your style, facial proportions and overall wish. They will also provide tips and advise to take care of your hair at home which can easily be put in practice. Very warm welcome and a valuable personalized customer service. One of the best hair salons in London presently.