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Shopping South Kensington
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Time Out says

There’s nothing worse than a cookie-cutter haircut from a hairdresser who thinks he can plonk a sharp bob, blunt fringe or asymmetric hairstyle on to just anyone. Thankfully, Massato isn’t one of them. The Japanese-born, Paris-based stylist has built his reputation around giving men and women the cut and colour that suits them – and it’s not just face shape he considers. During a consultation with Massato (or more likely one of his capable staff), your outfit, personality, job and lifestyle are all taken into account in a body- and lifestyle-assessment.

The new west London salon is minimalist and predominantly white, reflecting the fuss-free styles of Massato and his team, and it joins two outposts in Japan and a further three in Paris – so if you want a cut with the jet-setting man himself, consider booking well in advance.



Address: 54 Fulham Road
Transport: Tube: South Kensington tube
Price: Cuts from £100, £75 for men; a cut with Massato is from £230 for women; £160 for men.
Opening hours: Open 9am-7pm Mon-Sat (Thur 9am-8pm)
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