Paul (aka) TravMonkey talks us through his festival essentials to see you through the festival season dry and prepared for anything.
If you like your clothes stores to offer more than just rails of apparel, Aida is the Shoreditch outlet for you. Marketing itself as a neighbourhood hangout, it invites you to pull up a flea-market pew in its in-store café. Those just interested in clothes won’t be disappointed either: Aida is bursting at the seams with chic indie labels, from Minimum for girls to Knowledge Cotton for boys. It also covers the gamut of wardrobe needs, with T-shirts and beachwear among city-friendly daywear and occasion pieces. The merchandising (clothes spilling artily out of Scandi furniture and super-sleek industrial design) gives the place an exclusive boutique air, but prices are varied: ladies can bag a dress for £75, or splash out on one for £255, while gents can go for a basic shirt for £45, or go all out on a sharp, off-the-rack blazer.