Since it was founded in 1999, the luxury lingerie brand Myla has acquired a devoted following (its lace and freshwater pearl g-string acquired particular infamy after being featured in a classic Samantha Sex and the City scene). There are now five London stores and various concessions around town, which makes getting one’s hands on the label’s stylish, high-quality bras, knickers, toys and accessories a breeze.
Seasonally updated collections always include fashion-forward colours and designs, though classics such as the signature silk and lace couture range are always in stock. There’s a lovely swimwear range, elegant nightwear (like classic silk satin pyjamas) and accessories such as candles, silk-bow nipple tassels and blindfolds. The brand is also known for its elegant and subtle sex toys (such as the Myla Spot vibrator).