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New Look White City

Shopping White City

Time Out says

Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.

New Look has a new look which is significantly better than its old look. A full-scale reimagining of the high-street fashion giant has kicked off with the launch of experimental features at its 19,000-square-foot Westfield London branch.

“We want our guys and girls to look good, feel great and have fun”, says Louisa Webb, a New Look brand marketing coordinator in an on-brand in her purple playsuit. I can tell the word 'fun!' has clearly loomed large on whiteboards in New Look's HQ. The excitement here is as palpable as the anticipation in a Stansted departure lounge at the start of the Ibiza summer season. With DJs pumping out the latest banging house tracks, and video screens showing beautiful people frolicking in sun-drenched Miami, the only difference between this and a club is that the lights are on. 

It boasts whizz-bang technology such as ‘Padequins’: mannequins with iPad for heads (you can take a pic and virtually stick your head on a model's body – ah, if only). There's also a photobooth that allows customers to snap their new outfits against different backdrops. But it's not just about clothes. A beauty bar in the fitting-room area offers treatments – this is a shop designed to get the party started. 


By: Alfred Tong



Address: Westfield London
W12 7SL
Transport: Tube: Shepherd's Bush
Opening hours: 10am-10pm Mon-Sat; noon-6pm Sun
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