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Shopping, Womenswear Regent Street
2 out of 5 stars
(6user reviews)
© Abigail Lelliott Nike Town

Four-floor Niketown is big on clothing (and little on clothing too - with tops and shoes for babies as young as three months), and it’s fair to say that most of its customers are here for trainers they can wear for style rather than sport. That said, there’s sportswear here if you’re determined to have it; there’s an excellent selection of football boots and a well-stocked running department with a gait assessment service similar to the on you’d find in specialised running stores like Runners’ need. The store also offers free fitness classes in the store- booked via their facebook fan page (and you will need to book as they quickly fill up). A big draw of the Oxford circus store is the customisation lab on the second floor where, with many of the designs, you can choose your material (cracked leather, metallic) and colour (even colour of 'swoosh') and then personalise it with an embroidered ID. There are also plenty of shirts (baseball, cycling, rugby, football) and accessories (bags, gloves, socks).



Venue name: Niketown
Address: 236 Oxford Street
Opening hours: Open 10am-8pm Mon-Sat; 11.30am-6pm Sun
Transport: Tube: Oxford Circus tube
Do you own this business?
Static map showing venue location

Average User Rating

2.6 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:3
1 person listening

Niketown is gigantic my friends. Gigantic. It's a bit of a labyrinth, with giant screens and celeb sports star images plastering the walls. The escalators are conveniently/annoyingly placed so you HAVE to walk around the floor before you can move onto the next. That said, it's THE place for sportswear and you can end up with a sizeable bill once you've gone for matching trainers/leggings/trainers combo! Go early or late to minimise the crowds!

What a waste of my f;&£&king!! Time! This store is shit!! I agree with these guys dont waste your time even asking for help from managers- losers!! Im going back to shopping online. Avoid that shop! Whoever runs that place needs a health check!

Bottomline stay away!

Extremely poor service! The service was so bad, we ended leaving during our first visit. We waited around 15 minutes, then asked about our shoes and were told they were closing and would not bring more shoes out. On our second attempt, the service was as poor but ended buying my niece a gift.

Avoid unless absolutely necessary - even then try other shoe stores down Oxford Street first. 

On the 29th of April 2013 I purchased a pair of £80 runners. This week I joined a gym, being the first time I really used the runners. After 20 mins, I was in agony and discovered I have 2 different size shoes. 1x size 41 and 1x 42.5 Now being in Portugal... The Nike store in Portugal can't help me, the online customer support can't help me and this store apparently can't help me. How is this justice?????? Not to mention the appalling customer service on this date, i had to ask for servive and even while being attended to the staff were to busy consumed with discussing social matters amoung themselves rather then customer relations.

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