Four-floor Niketown is big on clothing (and little on clothing too - with tops and shoes for babies as young as three months), and it’s fair to say that most of its customers are here for trainers they can wear for style rather than sport. That said, there’s sportswear here if you’re determined to have it; there’s an excellent selection of football boots and a well-stocked running department with a gait assessment service similar to the on you’d find in specialised running stores like Runners’ need. The store also offers free fitness classes in the store- booked via their facebook fan page (and you will need to book as they quickly fill up). A big draw of the Oxford circus store is the customisation lab on the second floor where, with many of the designs, you can choose your material (cracked leather, metallic) and colour (even colour of 'swoosh') and then personalise it with an embroidered ID. There are also plenty of shirts (baseball, cycling, rugby, football) and accessories (bags, gloves, socks).
236 Oxford Street
|Opening hours:||Open 10am-8pm Mon-Sat; 11.30am-6pm Sun|
|Transport:||Tube: Oxford Circus tube|
|Do you own this business?|