Nordic Poetry

Everyone from Charli xcx to Aimee Lou Wood and Alexa Chung has walked the distressed pink floorboards at this cult archival designer store in Bethnal Green. Stocking rare pieces by Vivienne Westwood, Gucci by Tom Ford, Dior, Jean Paul Gaultier, Alexander McQueen and more, Nordic Poetry isn’t cheap, but is known for having one of the most immaculately curated archives in the capital. The inside of the store is painted a fun Barbie pink, making it the perfect backdrop for photoshoots.