The Other/Shop's original incarnation was B store – London's quietest fashion success story of the noughties. Originally set up as a shoe retailer, with a shop on Conduit Street, B store quickly outgrew its first home in 2006 and moved to Savile Row and then to a flagship Carnaby outpost. In the summer of 2012, the shop's co-founders Matthew Murphy and Kirk Beattie shut up shop and re-opened with a whole new concept and name. Five years later and its incarnation as Other/Shop moved to Berwick Street where the new boutique currently stands. With a subtle industrial look, highlighter-yellow tiles and use of mixed materials to cover the walls – from exposed brick to reams of fabric, it's all here – this store is as impressive as its original. Now a major retail player in London, Other sells wearable clothes for men and women, but always with a creative twist. This applies to both its own range (which makes up 70 per cent of the store's stock) and guest labels including Peter Jensen and Christophe Lemaire.
As featured in the 100 best shops in London
3 Berwick Street
|Opening hours:||Open 10.30am-6.30pm Mon-Sat; noon-5pm Sun|
|Transport:||Tube: Oxford Circus|
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