As anyone who has got out at Tottenham Court Rd tube station looking for shops has probably discovered, this is the bleak end of Oxford Street. Particularly at the moment, with the area being dug up for interminable Crossrail works. A jumbo Primark opened here in early 2012, effectively book-ending the street with fast fashion.
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Middle England favourite Next is not going to get much in the way of enthusiasm from us – its clothing range, while boasting the occasional surprise, is unexciting and its store layouts a little depressing in their uniformity across their many branches across the country. The enduring popularity of the chain is a mystery to us – there is so much more sparkling shopping to be done on Oxford Street. But there must be something drawing the shoppers to Next – particularly at sale time when the queues outside are nothing short of extraordinary.