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Paul A Young Fine Chocolates

Shopping, Specialist food and drink Soho
4 out of 5 stars
(6user reviews)
Paul A Young chocolate shop in Soho

Time Out says

A class act with an exquisite sense of taste, invention and discernment, Paul A Young is a former head pastry chef who shuffles ingredients like a croupier with a deck of cards. Black pudding truffle with ginger biscuit and beer? No problem. Marmite-flavoured Madagascan chocolate? He’s done it. Sea-salt caramel? Of course, a gold medal winner at the International Chocolate Awards. As a sideline, Paul also sells a range of luscious ice creams courtesy of East London’s gelato wizards Hackney Gelato, who produce three flavours using the same top-notch ingredients that go into his famous truffles – although you can only find these in his gorgeous boutiques on Camden Passage and The Royal Exchange. Other highlights include regular brownie-making masterclasses and tasting workshops. 



Address: 143 Wardour Street
Transport: Tube: Oxford Circus or Tottenham Court Road tube
Opening hours: Open 10am-8pm Mon-Sat; noon-7pm Sun
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Users say (6)

4 out of 5 stars

Average User Rating

4.2 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:4
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

I have been a fan of Paul A Young chocolates for YEARS. The fudgy, squishy brownies, award-winning sea salted caramel and selection of bean to bar products make Paul’s stores a must visit! I’d highly recommend a visit to fill up a box of chocolates – not just with the salted caramel, but also some of the more interesting flavour combinations such as the slightly tingly tobacco caramel or the Paul’s newest creation, the rather meatier beef dripping caramel. 


Discovered Paul A Young's shop in December when I was doing my Christmas shopping. What a revelation for the chocoholic I am! The chocolates are simply exquisite and fine. The flavours and textures are unique and cleverly thought. You can be surprised by whacky combinations as 'Marmite Truffle' or very well balanced ones (which are also my favourite ones!) such as 'Sea-salted Caramel', 'Honey & Rose Caramel', 'Rapsberry & Peanut Butter', 'Kalamansi' and 'Banofie Pie'. The staff is also very friendly and knowledgeable to help guiding through their delicious displays. Despite being a bit pricey, it's the perfect treat for all chocolate lovers!


The chocolates here are divine! Amazing flavours, beautifully made.

The shop itself is a quite small and feels a little dark. I personally don't think they have made enough of the space.
The service was OK but a chocolate tour had just arrived so we were ignored and just having to try to fit in around the other people.
We bought 4 chocolates which came to £7! Sooo expensive but really worth the money compared with going to Said or Choccywoccydodah round the corner.
I recommend all 4: banoffee, cheesecake (it actually had a crumbley bottom, vanilla mascarpone top, all coated in chocolate), peanut butter & jelly and finally a delicious salted caramel!
Perfect for an indulgent treat or a special present for a loved one.
Staff Writer

Although the chocolate's are overly priced they are nice. I wouldn't say that they are worth the price band though, with that said they do taste good and so 4* well deserved. 

moderatorStaff Writer

Simply the best chocolates in London. Expensive yes but if you buy these as a gift (for someone else or just for yourself) you will feel totally spoilt. The unusual flavour combinations will delight as well as the classics. Plus their salted caramel is legendary for a reason.


If you’re hankering for some chocolate and have a few spare notes to blow, Paul's is the chocolatier to visit. Though don’t expect to leave with many of these artisanal choccies for less than £30, as they’ll set you back around £2.50 a piece! There is no doubt quality in each chocolate; the flavours have been thought out and at most, they are exquisite. There is the occasional one that completely misses the mark (marmite should be kept for toast, not chocolate) but on the whole they will bring you total joy (as well as a tear to the eye at your now empty wallet)

The brownies are some of the best in town, but you’d expect so too, at about a fiver a pop! Service is always kind and helpful; they are always keen to help you find the right treats for your pallet!

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