Paul & Joe

This lovely French label is now 20. Rather than marking the occasion like a proper twenty-something, with flourescent alcohol and bad decisions, it’s opened a distinctly grown-up flagship store in Mayfair. The neighbourhood may be posh, but the shop shows how high-end shopping doesn’t have to feel stuffier than a society wedding. Trademark pieces – embellished separates, delicate print dresses and more Peter Pan collars than Alexa Chung’s wardrobe – hang freely from copper frames, and the cheery staff are refreshingly un-Parisian in demeanour. Your salary might not stretch to a gown fresh from the catwalk, but the exquisitely packaged Beauté line sells for pocket-money prices, and the back room stocks bolder styles from Paul & Joe Sister, a playful (and more affordable) alternative to its older sibling.