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If the eye-catching window displays don’t draw you in, the flattering cuts certainly will. Started up by British/Columbian designer Deborah Fleming, Pistol Panties proved an instant success (her entire first collection was snapped up by Selfridges), attracting a loyal following for its fresh take on swimwear classics. Retro-style designs with polka dots, houndstooth patterns, paint-splashes and frills create some of the most eye-catching, original and flattering designs available, while the perfectly formed can brave the stares in the cool cutaway swimsuits. Bright, oversized beach bags, attractive cover-ups (such as asymmetric dresses), flip flops and beachy jewellery are also on offer, as are candles. Friendly and refreshingly honest staff will steer you in the direction of the perfect beachwear for you.