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Pretty Green

Shopping, Designer Soho

Time Out says

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Liam Gallagher’s Pretty Green label is undoubtedly created in his own image – so much so that it's easy to imagine him stepping on stage at Knebworth wearing much of the stock in this flagship store. Gallagher has a pivitol role in designing the collection, and the shop layout reflects the two sides of the former Oasis singer’s persona: the swaggering Manc, and the Beatles-loving hippy. The ground-floor's Green range is devoted to the former, with knee-length parkas and well-cut Oxford shirts updating his 1990s lad-about-town image in style. Meanwhile, if you’re feeling more daring, head upstairs for the Black label’s 1960s-inspired, psychedelic creations: colourful kaftans, dandy-ish boating jackets and Paisley scarves. Factor in a smart soundtrack, cool rock’n’roll photography and a high standard of tailoring throughout, and this is closer in spirit to Carnaby Street’s 1960s heyday than the rest of the row’s chain stores.



Address: 57 Carnaby Street
Transport: Tube: Oxford Circus tube
Opening hours: Open 10am-7pm Mon-Wed; 10am-8pm Thur; 10am-7pm Fri, Sat; noon-6pm Sun
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