Primrose Bakery

Catch a serious sugar high from Martha Swift’s pretty, generously sized cupcakes in vanilla, coffee and lemon flavours. The tiny, retro-styled shop also sells a large range of other baked goods, including biscuits, croissants and layer cakes. Coffee is from Allpress beans.

Branch 42 Tavistock Street, Covent Garden, WC2E 7PB (020 7836 3638).