Pure Thread's pop-up shop

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Ethical New York brand Pure Thread is heading to the big smoke for an Old Street pop-up shop this month. Hoping to inspire fashionistas to consider the provenance of their clothing purchase, the company promises pieces that will remain wardrobe fixtures for seasons to come. Choose from the crème de la crème of Britain's sustainable brands such as floral printed Beautiful Soul, neutral basics expert Minna and raving recycler Bottletop. And for true conscience shoppers, founder Jill Heller is around from 15th to 20th for personalised styling sessions (by appointment).

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