London’s oldest and best-looking shopping street is stopping traffic to host this jam-packed summer party boasting plenty of discounts, competitions and freebies. As well as snapping up some samples of Magnum’s new summery ice creams, Pink Raspberry and Black Espresso, savvy shoppers will receive a 10 per cent discount on SS15 collections at Banana Republic, Anthropologie, Karl Lagerfeld, French Connection, Armani Exchange, Penhaligon’s, Russell and Bromley and Charles Tyrwhitt. Rock up to Gap with a copy of Time Out (that’s the May 26 issue, not just any old copy) and you’ll knock an impressive 30 per cent off the label price for new season buys. Been debating whether to splash out on some of Oliver Sweeney's sleek shoe styles? Today's the day to do it - spend over £250 to get a 20 per cent discount (there'll also be free shoe polishing in store throughout the day). If it all gets too much, head to H&M’s massive outdoor chill out zone, where you can make a shopping pit stop and relax on massive beanbags – send the little ones to the childrenswear section, where there’ll be face painting, balloon modelling and a colouring table. Ingenious. There’ll also be drinks deals, DJ sets and even a fashion show taking place throughout the day.