A favourite among Soho’s media types, this Berwick Street store is well stocked with unique buys. The owners head to Austria, Germany and Italy (among other European countries) to source apparel, so items have a fresh feel compared to vintage dens that rely on American and British secondhand. There’s also real attention to detail when it comes to arranging stock: items that work well together are paired on rails, and clothing is largely colour-coordinated – it makes the process of fashioning a complete outfit almost effortless. Prices are fair given the central London location, and you could walk away with a striking Nordic wool cardie for £30.
|Venue name:||Reign Wear||Contact:|
12 Berwick Street
|Opening hours:||Open 11am-7pm Mon-Tue, Sat; 11am-8pm Wed-Fri; noon-6pm Sun.|
|Transport:||Tube: Oxford Circus tube|
|Do you own this business?|
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Average User Rating
5 / 5
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This shop is brilliant! Visited it this weekend and got a dress and scarf for £30, not bad pricing at all for central London and the quality is great, also a really clean shop (no dusty vintage basement smell...)
Very informative, gives you all the information you need to know and more! Will definitely be checking this out at the weekend!