On a street populated largely by glass-fronted design agencies and white-washed, sparsely-stocked boutiques, Showroom Shoreditch stands out like a sparkly neon-yellow thumb. A seven-foot, disco-goth coffin looms by the front door. ‘It’s an infinity coffin – it used to be in the Tate,’ explains designer Kelly Jackson, showroom curator and designer behind cool jewellery label Only Child. Her scene-stealing statement baubles lie next to a massive ram’s skull decked out in Hirst-style bling and are fashioned from aqua quartz crystals, those glittering, colourful bits of rock last seen in a museum gift shop. Kelly has selected over thirty established and up-coming brands to sit alongside her own, which share a bold, brash, pop-art aesthetic. There’s printed swimwear from Auria, sequin-drenched separates from Rosa Bloom and mad glittery clutches by Etsy seller Luna on the Moon. It’s catnip for fashion bloggers. If you like your fashion to be tastefully minimalist, neutrally-hued and lacking any art-student fripperies (spoil sport), then look out for the more classic jewellery designs towards the back of the store. But if you’re brave enough to sport a bag shaped like a fried egg, or a dress covered in crocodile eyes, Showroom Shoreditch is the stuff of technicolour dreams.
As featured in the 100 best shops in London