Swatch Pop-up Project

To celebrate the launch of its SS13 range, Swatch is hosting a pop-up store on Oxford Street. A variety of live-art projects and competitions have been scheduled for the event, beginning with a super-schmaltzy Valentines campaign. Expect a kissing booth, some arrow-wielding cupids and plenty of heart-shaped cut-outs adorning the pop-up's walls. And because nothing says 'I love you' quite like a ticking timepiece, a special edition Valentine's swatch will also be available for purchase.