The Shop at Bluebird

Shopping, Music and entertainment Chelsea
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In an airy art deco garage on the King’s Road you’ll find this chic lifestyle boutique. Owners John and Belle Robinson (the people behind womenswear chain Jigsaw) may cite European concept stores such as Colette in Paris as inspiration, but there’s none of the froideur associated with such temples to avant-garde design.

On display in the 10,000 square foot space is a broad selection of designer clothing, shoes, accessories, books, music (both CDs and vinyl) and the odd piece of furniture. The shop also boasts a spa offering shoppers the chance to unwind with a variety of treatments. 

Fashion is wide-ranging; UK designers Jonathan Saunders and Sophie Hulme are to be found here, as are US faves Alexander Wang and Rick Owens. Look out for lesser-known labels as well, such as Isabel Marant, and eyewear from hip label LDNR. Cool denim brands also feature heavily, and there’s a trendy range of prints, coffee-table books and CDs.

As featured in the 100 best shops in London


Venue name: The Shop at Bluebird
Address: 350 King's Rd
Opening hours: 10am-7pm Mon-Sat; noon-6pm Sun
Transport: Tube: Sloane Sq
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