This luxury Covent Garden store is helping Londoners relax into bliss

Londoners have busy and often stressful lives, it’s official. If you spend any time in the capital, you’ll know that while we prioritise beauty routines, sometimes maintenance can feel like a joyless chore and because of that, doesn’t always make us feel and look good. 

Enter Forest Essentials, India's leading luxury Ayurvedic beauty brand, with an emphasis on a holistic approach to beauty. The brand has a Covent Garden store that promises to be the relaxing, indulgent haven every busy urbanite needs, focusing on the Ayurvedic principle of maintaining health by keeping the individual's body, mind and spirit in perfect equilibrium with nature.

What is the Forest Essentials Ayurvedic philosophy?

While the store strives to bring its particular brand of natural beauty to Londoners that feels luxurious but is supremely effective, what makes it special, is that It does that through harnessing powerful age-old Indian beauty rituals and translating that ancient Ayurvedic wisdom for the 21st-century consumer. The result is hero products that unlock the secret to flawless skin and ageless beauty through the ancient healing and health care system of Ayurveda. 

What is Ayurveda?

This philosophy of healing, prevention and longevity evolved more than six thousand years ago as part of a spiritual tradition but is also known as an ‘energetic system of medicine’ as it respects and understands the fundamental quality of life - intelligent energy or Prana – something that keen London yogis may recognise from breathwork and meditation classes. Ayurveda has persevered for the simple reason that although gently refined over the centuries, its efficacy has been verified innumerable times. 

Sounds intriguing, how does that translate to luxurious and powerful products?

There are a host of Forest Essentials products designed to pamper and nourish your skin, body and hair, along with covetable gift boxes – if you can bring yourself to part with them, that is. With a sound philosophy of  ‘If you can’t eat it, don’t use it on your skin’ Forest Essentials' ingredients are pure, fresh and natural, in line with the Ayurvedic belief that beauty products made from plants or their extracts are balanced by nature and the energy of life itself. The formulations are also seasonal, ethically sourced and farmed, sustainable, sulphate-free and sourced from across India and use eco-packaging and a recycling rewards scheme. Yet another reason to sample some Ayurveda luxury.

Any standouts?

Standouts are difficult to choose, but hero products include the Soundarya High-Performance Cream with 24 K Gold & SPF 30, to promote lustrous, smooth skin; the day cream incorporates colloidal gold for elasticity, saffron to reduce pigmentation and ashwagandha to achieve a glowing complexion. Bathing becomes bliss with the Moisture Rich Body Milk Oudh & Green Tea, which not only smells deliciously of fresh green tea and smoky oudh oil but leaves the skin sensually soft. Hair care is not neglected with the sumptuous rich Nourishing Hair Conditioner Bhringraj & Shikakai which repairs and promotes follicle growth. Shaving is usually a tedious task, but the Balancing After Shave Spray Sandalwood & Orange Peel transforms it into a fragrant ritual 

So to discover the world of luxurious Ayurveda, just step into the Forest.

Forest Essentials is found at 28 James Street, Covent Garden, WC2E 8PA You can find out more about Forest Essentials here.