At first glance the classic shop frontage and penny farthing bicycle appear to belong to an olde-worlde vintage shop, the kind you might find along Portobello Road, but take a peek inside and there's no whiff of moth balls. The reason is that the clothes and accessories are brand new but in the style of ‘20s and ’30 clobber. Given its location – just over the road from the British Museum – we're not at all surprised the shop has been a massive hit with tourists (including coach loads of Chinese shoppers) on the hunt for something distinctly British. Think of your stereotypical dapper gent (or lady) and the look is covered from top (cue the classic-style boaters, top hats and trilbys) to toe (hello hand-crafted brogues and spectator shoes). Naturally, there are plenty of Harris Tweed jackets, bow-ties (made for Thomas Farthing in London) and braces by Hunts and Holditch. We're sure it'll be popular with props and costume designers as much as it is Anglo-mad tourists. Clichés aside, it’s a good place to begin if you like classic Brit style but can’t bear wearing dead people’s clothes.