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Toni & Guy, Sloane Square

Shopping Belgravia
4 out of 5 stars
(5user reviews)
Toni & Guy
For the original Toni & Guy experience, visit the Sloane Square salon. It’s been here for 30 years and harks back to the family roots of this global superbrand, and boasts a fiercely loyal clientele. The light and airy salon is the working residence of CEO Toni Mascolo OBE (who is available for bookings – surprsingly still only £69 for a cut and finish), as well as some of the company’s leading international artistic directors. The mezzanine level offers people-watching opportunities across the square, and on the lower ground you’ll find the walls papered with the catwalk looks created by Toni & Guy teams backstage at London Fashion Week.


Venue name: Toni & Guy, Sloane Square
Address: 49 Sloane Square
Opening hours: Open 9am-8pm Mon-Fri; 9am-6.30pm Sat; 11am-5pm Sun
Transport: Tube: Sloane Square tube
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Average User Rating

3.6 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:2
  • 3 star:1
  • 2 star:1
  • 1 star:0
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The Toni and Guy salons sits in swanky Sloane Square, the stomping ground of the Made in Chelsea crew. The bright, all-in-White coiffeuse is spread out over three floors, and despite having row upon row of chairs, managed to feel pretty small.

My visit to was have a cut, wash and blow dry of my wayward curly hair. I was tended to by 'F', a junior stylist who gently washed and teased out the stubborn knots with soft hands. He massaged my scalp without leaving me feeling like my head was being cracked open like a walnut. Top job.

He then carefully trimmed my hair, checking that it was level as it transitioned from straggly below shoulder do into a long bob. A scorching blow dry followed and my hair was beautifully straightened and look pretty good, especially when he showed me the back of my head. However it was when I left the salon, having parted with £57 that things went awry. I noticed an extra-long strand which had been missed. Then, the blow dry dropped out pretty immediately, and frizzed and curled out by the time I got home a few hours later. I can’t blame the sylist for this though, in London, our often muggy city, but perhaps a bit more product was needed. It had been a lovely experience, but perhaps not worth the steep price tag?


It is pretty hard to find a hairdresser you want to stick with here in old London Town. With so many options and offers available I have always been one to flit between this place and that. So I thought I'd stretch my budget somewhat and head to the Toni and guy in Sloane Square. I was greated, seated and offered a drink while I waited. I booked in with Leila, a senior stylist. She introduced herself and took me over to the mirror. The seats are very close together so if you are after space and privacy this is not the salon for you. Leila had a look at my hair asked me what I wanted and really listened. She suggested I have a conditioning treatment (£25) which I agreed to and then I went to have the treatment and have my hair washed along with a lovely head massage. Leila was great. She talked me through everything she was Doing and made sure I had a hair cut that would work for me and my busy lifestyle. She finished with a fantastic blow dry, exactly how I wanted it. The only downside is that the conditioning treatment seems to have had little effect on my hair so probably wasn't worth the rather steep price tag. The service however was second to none and is probably what will make me return.


I've never been one for fancy haircuts, mostly being of the opinion that a regular man goes around to a cheap, neighborhood barber to trim his locks every once in a while to look decent. Anything on top of the snip is considered a luxury for me. Toni and Guy was certainly a new experience for me, and though pricey, I'm tempted to come back again for another round. From the moment you step in, the clean environment put me at ease and impressed me from the outset. The experience of getting a haircut from an experienced and confident hairdresser was smooth and relaxing, and I thoroughly enjoyed the care with which they treated my hair. I didn't really have an idea of what I wanted this time, and since I was getting an all new haircut, I decided to let them run with it, and the result was pretty interesting. Would recommend trying one of these 'luxury' haircut experiences at least once in your life to know what the hype's about. As for me, I'll be showing off my new head of hair when I step into the office later.


My experience at Tony and Guy was fantastic. The price is expensive but for that you get absolute quality. I opted for a junior stylist, was treated like a queen and was not rushed. I felt like my stylist really listened to what I wanted and offered helpful advice on what might also work , but didn't force me. My hair cut was amazing, I came away feeling like a superstar. Quality was fantastic. My massage was a lovely perk to the day, head and back complimentary :) I would go again, I'm converted!

Impressed with the reputation and various reviews of the Sloane Square location and recovering from a growing-out cut and colour disaster at a previous salon, I decided to give it a shot. Customer service on the phone was excellent- the receptionist and colourist went out of their way to speak with me and determine my needs, so I went into the salon the next day feeling pretty confident. The colourist was fine, but not great, and seemed to lack confidence. She was polite enough, but didn't seem very present or concerned. Then, while she was working on my hair, a co-worker friend of hers kept coming down to chat about an upcoming holiday they were planning together. She stopped several times to go talk to her and exchange airline login passwords. I tried to be patient and not let it annoy me, but after several more incidents, I wasn't too happy. On one of the "breaks" in the back, the shampoo girl (who was the only one who seemed genuinely friendly) accidentally bumped her elbow and apologized, then was yelled at and given the stink eye like a catty teenager. When it came time for my cut, I explained to the stylist (the same one who had been downstairs flitting around talking about her holiday) how I wanted my hair trimmed in addition to asking her professional opinion about a few concerns. She acted indifferent and had no suggestions or encouragement and left it at that. My cut was fine- okay, and a definite improvement on the previous one, but nothing special either- but my fringe, which I had already discussed three times with her, looks horrid. It's not a difficult style, and after multiple requests to take a bit more off or to shape the sides, I just gave up. After a couple of attempts at polite conversation were shot down by her post-adolescent boredom, I wound up awkwardly sitting there trying to smile and look content. This review probably makes me sound like a diva, though I am anything but. All in all, it wasn't a terrible experience, but it certainly did not live up to an ounce of the hype and was not worth the price. The overall experience was not very professional and I would recommend going higher end or downgrading. Toni and Guy seems to occupy an awkward no-man's land. Now where to get a good fringe trim to fix the fuzz in my eyes...

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