For yonks now, menswear shops in London and men shopping on the high-street have been shoved into two camps – the skinny jean wearers and the donners of dad jeans, whereas women have been having all kinds of fun in flares, mum and boyfriend cuts. But with denim regaining its space under the spotlight, Topman have decided to up their game in a bid to give men the same choices as women. Well almost, there are no sign of mum jeans for men. Yet. Grab a new pair and then check out our selection of London's best barbers to complete your own personal relaunch or visit our buy this today series for more shopping inspiration.
In pictures: Topman denim relaunch
Rips, flares and perfectly cropped ankles.
The new collection features boilersuits – if you're feeling brave.
There is a new focus on denim extras, with lovely long line jackets and soft chambray shirts.
But the real bonus is that you can buy Japanese selvedge denim and still have change from fifty quid.
And don't worry, if you're an indie kid who's still addicted to spray-on denim, there's still plenty of that to be had.