We Built This City

Shopping, Gifts and souvenirs Soho
  • 5 out of 5 stars
(54user reviews)
310 Love It
Save it
We Built This City

London souvenir shops have never been cool. They’re usually the home of sharp-elbowed tourists, barging their way through aisles of wind-up London buses, unofficial royal memorabilia and Lil’ Wayne vests. Until now...

We Built This City is the kind of gift shop you're happy to take your cousins to when they come to visit. After a successful stint in a pop-up venue, it's returned to Carnaby for the long haul, selling a selection of curated pieces from London artists inspired by the city around them. Red, white and blue are banned.

Artists regularly drop in for live sessions, and you'll find art and design workshops in store, too. East London artist Camille Walala has even given the shop a super cool graphic look both inside and out. Put down the Kate and Wills tea towel, drop the Harry Styles mask and give We Built This City a go. 

Posted:

Venue name: We Built This City
Address: 56B Carnaby Street
London
W1F 9QF
Transport: Tube: Oxford Circus
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Average User Rating

5 / 5

Rating Breakdown

  • 5 star:54
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
LiveReviews|54
1 person listening
Peter J
3 of 3 found helpful

Love this place. Great for London's artists and visitors.

Andy B
3 of 3 found helpful

Every time I walk past something catches my eye and makes me realise what a cool idea this and how much talent we have in London. With international In-Laws it's great to be able to give them gifts from London that are so eclectic. Love it. Good luck!

James W
2 of 2 found helpful

This shop is great! I've picked up a number of original artworks and items from there. They always have something different and new to check out. For example, I purchased a handbag in the shape of a burger for my girlfriend. Who knew you could find one of those anywhere! The staff are also really nice. 5 stars.

Bre R
2 of 2 found helpful

A super unique and interesting shop with a wonderful dedication to local artists. A jewel in London's crown.

Chris S
1 of 1 found helpful

We Built This City provides a unique opportunity to view and purchase quality artwork by some of London's best artists.
They also host hold events with visiting artists that you can take part in e.g. Live Portraits, Jewellery making, etc, etc.
Pop in and see the friendly staff next time you are in Soho. We did and it was great!!

Georgie
Tastemaker

I adore this little shop! It's the perfect place to pick up a little gift for a friends birthday, or something for your home - if you love London, that is. There are some wonderfully unique (and by unique, I mean I haven't seen them in another shop but i'm not sure if they're unique to the store) bits of wall art as well as trinkets and accessories. I could spend a lot of money in this place if I had more wall space...

Chris F

Loved this place. So unique and different. The maps of London were unlike anything I had ever seen before. And all the staff were really passionate too.

Mary B

I discovered this amazing shop over a year ago and it continues to sell really interesting artistic items designed by London artists. It is the place to pick up an inexpensive quirky heirloom for the future.
Just love it!!!

Olivia B

Amazing shop and amazing philosophy. The products are so different than anything you can buy elsewhere and i want so many of the prints! Staff are really friendly too. You have to check this out!

Sarah M

Love everything about this store! Always such a treat to pop in, staff are amazing and really know their stuff. Beautiful selection of art prints and souvenirs. A real credit to soho!

Daniel W

Amazing products with an ethical background that supports artistic cultures in London.

Diane I

WBTC reflects what a lot of untapped artists there are in London
and gives them a chance to display their work and at the same chance promoting this diverse and fab city!

Owyn S

Amazing shop, bringing together the best artists in London and changing the way Carnaby street shops. 5 STARTS

Iona M

Really fun products sold here, like visiting an art gallery! Always a pleasure shopping here- a must see shop on Carnaby Street.

Nathalie E

Fab products always find the gift I need! Really engaged friendly staff & love the ethos of supporting London Artists!

Arthur G

Once you've discovered this place, you won't be able to stop coming back! Super cool prints and a truly original card selection. But worth visiting for the wonderful staff and crazy pigeons alone!

Alexander M

Great gift shop, and a reminder that London's full of creative people not just shopping! (although it's deffo a shop!) A bit of the cool East End, right in the middle of the West End...

jeaniekarl
Tastemaker

Deserving of their recent time out award, this is a great little pop up shop celebrating local british artists, designers and makers. There is a great variety of prints and goodies to tempt you in their store and you can be reassured that you will be supporting local artists as well. Their creative workshops are great to go to and are sure to bring out the artistic streak within you. The staff are super friendly and full of enthusiasm whenever you visit.

Lorraine R

At last a souvenir shop in London that's not full of tackie rubbish! I love the art, I love the Rosy Lee Tea! In fact I Love everything ! Highly recommended, a great reminder of how Amazing London really is!

Matt G

What an absolute triumph. Jammed to the rafters with a delightful array of crafty goodness

Victoria L

LOVE this place. Finally a shop that represents the cool, creative and quirky London we love!

Abi M

'We Built This City' makes your eyes pop, it's like a sweet shop for grown ups. If your after a unique gift or looking to buy original artwork made from the cities artists then this is the place. A real rarity and must visit.

Marie F

This shop will fill all of your gift buying needs as well as the one's you'd like for yourself. It's a great selection of quirky and electric pieces. You'll find things that you won't find anywhere else and that's why I love it.

Mary B

Visited the shop following Chelsea Flower Show. Pleasantly surprised, lots of lovely quirky things that would suit a wide range of customers not just tourists. What a brilliant idea, I will definitely be returning to buy some more unusual gifts for Christmas.

Ali L

Absolutely fantastic shop selling London inspired gifts and art made my small independent businesses. Gorgeously curated and executed, this shop has something for everyone...and not a tacky union jack covered item in sight! Well worth a visit!!

Michael W

A great store with some wonderful products. Anyone who loves design and creativity needs to check this place out. Especially with Christmas coming up!

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