Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right We Built This City

We Built This City

Shopping, Gifts and souvenirs Carnaby Street
5 out of 5 stars
(57user reviews)
We Built This City

Time Out says

London souvenir shops have never been cool. They’re usually the home of sharp-elbowed tourists, barging their way through aisles of wind-up London buses, unofficial royal memorabilia and Lil’ Wayne vests. Until now...

We Built This City is the kind of gift shop you're happy to take your cousins to when they come to visit. After a successful stint in a pop-up venue, it's returned to Carnaby for the long haul, selling a selection of curated pieces from London artists inspired by the city around them. Red, white and blue are banned.

Artists regularly drop in for live sessions, and you'll find art and design workshops in store, too. East London artist Camille Walala has even given the shop a super cool graphic look both inside and out. Put down the Kate and Wills tea towel, drop the Harry Styles mask and give We Built This City a go. 



Address: 56B Carnaby Street
Transport: Tube: Oxford Circus
Opening hours: Mon–Weds: 10am–7pm. Thurs–Sat: 10am–8pm. Sun: 11am–7pm.
Do you own this business?

Users say (57)

5 out of 5 stars

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:57
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
2 people listening
3 of 3 found helpful

Every time I walk past something catches my eye and makes me realise what a cool idea this and how much talent we have in London. With international In-Laws it's great to be able to give them gifts from London that are so eclectic. Love it. Good luck!

2 of 2 found helpful

This shop is great! I've picked up a number of original artworks and items from there. They always have something different and new to check out. For example, I purchased a handbag in the shape of a burger for my girlfriend. Who knew you could find one of those anywhere! The staff are also really nice. 5 stars.

2 of 2 found helpful

A super unique and interesting shop with a wonderful dedication to local artists. A jewel in London's crown.

1 of 1 found helpful

We Built This City provides a unique opportunity to view and purchase quality artwork by some of London's best artists.
They also host hold events with visiting artists that you can take part in e.g. Live Portraits, Jewellery making, etc, etc.
Pop in and see the friendly staff next time you are in Soho. We did and it was great!!


This is one of my favourite stores in London. This store is full of character and quirkiness that represents all that makes London great, and it’s located on one of the coolest streets in London, Carnaby Street.

It's a fantastic place to get unique souvenirs ranging from David Bowie colouring-in books, cool illustrations and London themed artwork, coasters made of the flooring from the tube and funny cards. It's nothing like those cringy London souvenir stores you find on Oxford Street.

Last time I visited the walls of the downstairs room was covered in Mr. Doodle’s doodles! Highly recommend if you’re looking for something special!

I love this unique souvenir shop, it really does London proud offering products in that are both quirky and cool – perfect for picking up something inspired by London. It’s a creative space, with graphics and artwork on sale displayed, you can take time browsing and appreciating the items like being in a gallery. The staff are all very friendly, when I visited recently Mr Doodle of Instagram fame had been in over the weekend completing a 50 hour marathon and had completely redecorated their downstairs level with his recognisable style of doodles.

I discovered this amazing shop over a year ago and it continues to sell really interesting artistic items designed by London artists. It is the place to pick up an inexpensive quirky heirloom for the future.
Just love it!!!

Amazing shop and amazing philosophy. The products are so different than anything you can buy elsewhere and i want so many of the prints! Staff are really friendly too. You have to check this out!

Love everything about this store! Always such a treat to pop in, staff are amazing and really know their stuff. Beautiful selection of art prints and souvenirs. A real credit to soho!

WBTC reflects what a lot of untapped artists there are in London
and gives them a chance to display their work and at the same chance promoting this diverse and fab city!

Once you've discovered this place, you won't be able to stop coming back! Super cool prints and a truly original card selection. But worth visiting for the wonderful staff and crazy pigeons alone!

Great gift shop, and a reminder that London's full of creative people not just shopping! (although it's deffo a shop!) A bit of the cool East End, right in the middle of the West End...


Deserving of their recent time out award, this is a great little pop up shop celebrating local british artists, designers and makers. There is a great variety of prints and goodies to tempt you in their store and you can be reassured that you will be supporting local artists as well. Their creative workshops are great to go to and are sure to bring out the artistic streak within you. The staff are super friendly and full of enthusiasm whenever you visit.

At last a souvenir shop in London that's not full of tackie rubbish! I love the art, I love the Rosy Lee Tea! In fact I Love everything ! Highly recommended, a great reminder of how Amazing London really is!

'We Built This City' makes your eyes pop, it's like a sweet shop for grown ups. If your after a unique gift or looking to buy original artwork made from the cities artists then this is the place. A real rarity and must visit.

This shop will fill all of your gift buying needs as well as the one's you'd like for yourself. It's a great selection of quirky and electric pieces. You'll find things that you won't find anywhere else and that's why I love it.

Visited the shop following Chelsea Flower Show. Pleasantly surprised, lots of lovely quirky things that would suit a wide range of customers not just tourists. What a brilliant idea, I will definitely be returning to buy some more unusual gifts for Christmas.

Absolutely fantastic shop selling London inspired gifts and art made my small independent businesses. Gorgeously curated and executed, this shop has something for everyone...and not a tacky union jack covered item in sight! Well worth a visit!!

A great store with some wonderful products. Anyone who loves design and creativity needs to check this place out. Especially with Christmas coming up!

Show More

Nearby Shopping