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We Built This City

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  • Soho
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Time Out says

London souvenir shops have never been cool. They’re usually the home of sharp-elbowed tourists, barging their way through aisles of wind-up London buses, unofficial royal memorabilia and Lil’ Wayne vests. Until now...

We Built This City is the kind of gift shop you're happy to take your cousins to when they come to visit. After a successful stint in a pop-up venue, it's returned to Carnaby for the long haul, selling a selection of curated pieces from London artists inspired by the city around them. Red, white and blue are banned.

Artists regularly drop in for live sessions, and you'll find art and design workshops in store, too. East London artist Camille Walala has even given the shop a super cool graphic look both inside and out. Put down the Kate and Wills tea towel, drop the Harry Styles mask and give We Built This City a go. 


56B Carnaby Street
Tube: Oxford Circus
Opening hours:
Mon–Weds: 10am–7pm. Thurs–Sat: 10am–8pm. Sun: 11am–7pm.
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