The 'city within a city', Westfield's £1.45 billion retail behemoth snakes through the Olympic site, with 300 retail units – the cornerstones of which are gigantic versions of High Street brands John Lewis, Marks & Spencer and Waitrose – 70 restaurants, bars and cafés, and a 17-screen digital cinema. So far, mega-mall, but Westfield Stratford City has attempted to be lead a little by its east London neighbours, looking inwards to the creative hubs of Shoreditch and Hoxton (rather than outwards to Romford and Billericay). Projects like Studio East – an industry panel that includes Roland Mouret, Tracey Emin, Tom Dixon and Erin O'Connor – has given opportunites to young British creatives, awarding them opportunities to create uniforms, lighting systems, public art and environmental projects for the Westfield Stratford City site. A fresh food market, The Great Eastern Market, looks set to give opportunites to small, independent producers enjoying a guaranteed customer-base: Westfield has projected a phenomenal footfall of 10 million during the Olympics in 2012 – in a stroke of planning genius, the route to the stadium passes right through the centre of Stratford City.
|Venue name:||Westfield Stratford City||Contact:|
Great Eastern Road
|Opening hours:||Open 10am-9pm Mon-Sat; 9am-9pm Sat; 11am-5pm Sun. Some restaurants, bars and cafés and the cinema will stay open longer.|
|Transport:||Tube: Stratford rail, tube, Overground, DLR|
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