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100 best shops London: YMC

Time Out says

Part of the Old Truman Brewery, this independent boutique stocks the full range of cool British fashion brand You Must Create. The interior, bizarrely designed like a morgue, is surprisingly easy on the eye. Although your entrance is greeted by a well dressed mannequin strapped in a mental asylum chair, the friendly staff are quick to put you at ease, and help you navigate the mid-priced range of striped tops, quirky knits and leather accessories for him and her. On the morgue slab in the middle of the store, accessories such as watches, socks and bags are casually laid out between vintage mannequin legs, continuing the cheery corpse theme. Fitting rooms are spacious and cool with large, thick prison doors, while the bright colours of the clothes themselves bring life to the death-themed shop.

As featured in the 100 best shops in London


23 Hanbury St
E1 6QR
View Website
Tube: Shoreditch High St Overground.
Opening hours:
Open 11am-7pm Mon-Sat; noon-5pm Sun
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