Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right Frame

Frame

Sport and fitness, Yoga and Pilates Shoreditch
Recommended
4 out of 5 stars
(17user reviews)
Frame

When former advertising execs Pip Black and Joan Murphy launched Frame in a Shoreditch converted railway arch in 2009, they did things a little differently. They ditched everything that was irritating about the conventional gym experience and reinvented the whole business of working out. Frame now offers memberships alongside its Frame card, which is like an oyster that you top-up with credit when you're ready to rock the treadmill. It also offers imaginative, fun classes rather than boring aerobics sessions – designed with Londoners in mind. So you'll find yoga for cyclists, Mums' club – a workout you can bring your tot to, and their trademark dance classes where you can learn to shake it like Beyoncé while working off your jelly and ice-cream. Now hugely popular – and justifiably so – you need to book classes in advance to secure a place, via their efficient website. It's not a classic gym – there is no straight exercise studio for you to do your own thing in. This is a gym for those who like to get distracted by a bit of fun while they work, and its offering is based around its classes.

Posted:

Venue name: Frame
Contact:
Address: Frame
29 New Inn Yard
London
EC2A 3EY
Opening hours: Classes 7am-8pm daily
Transport: Tube: Old St/Liverpool St
Price: Prices vary
Do you own this business?
Static map showing venue location

Average User Rating

4.2 / 5

Rating Breakdown

  • 5 star:7
  • 4 star:9
  • 3 star:0
  • 2 star:0
  • 1 star:1
LiveReviews|17
2 people listening
1 of 1 found helpful
tastemaker

I have been a frame half member for about 8 months and I really love it. 

First I thought I'll miss the classic gym - cycle, machines, treadmill, working out by myself.. But the variety of classes is so huge, I haven't missed it at all.e


I have tried most of the classes and all of them have something in them. From meditation class, yoga, barre to crazy frame cardio or 80s aerobics... Few of the classes use treadmills or stationary bikes as part of the cardio circuit. My favs are some yoga classes, barre and trx.


The studio in shoreditch has a smoothie and snack bar, little clothing and cosmetics shop. The dressing room has showers, but no lockers, so you have to leave your clothes in the dressing room or take it with you to the studio. It's just something to get use to. 


Yes, it is a bit pricey and they even charge you to borrow a hair tie, but the whole vibe and professionalism of the instructors are definitely worth it. 

A little tip - pay your membership in advance and you'll pay less.


It's a bit self righteous and cheesy!! Geared towards women but more mumsy than I expected. Did a yoga class and compared to other boutiques, it was basic AF 

tastemaker

Visited the studio in Fitzrovia for Yoga and was very pleased. Spacious rooms, love the design – can never get enough of the jungle wallpaper and teacher was great! Will definitely return!

tastemaker

Fun, unpretentious workouts, that will leave you feeling great. Frame has a great range of classes, from relaxing yoga sessions, barre workouts that will make you feel the burn, to TRX train classes that will leave you sweaty and exhausted. The cafe is well stocked for a pre/post workout caffeine fix and the bathrooms are equipped with GHD hair straighteners and essential toiletries (shampoo, conditioner and shower gel). Frame is just the place to reignite your joy of working out and keep you motivated over the winter months. 


Frame is the reason I got back into Fitness, it has a diverse range of classes which is open for all levels. The thing I love most about Frame is their ethos, all about working out being enjoyable as opposed to a chore. But don't doubt you get your ass whipped in class. It has a great atmosphere among the staff and clients very chilled and not pretentious in the slightest. My recommendations and personal faves would be Box fit, Barre and Reformer Pilates. If your wanting a good class and to come out feeling rejuvenated and fulfilled, this is the place for you. 

Tastemaker

It’s been really hard for me to get motivated to get back to exercising after Christmas. Frame changed everything. This colourful buzzy studio in Shoreditch has everything to get you off your sofa. The have a bar with healthy smoothies, super friendly reception staff, a shop where you can find gym attire in all sorts of styles.

The individual studios are very well equipped and nicely chilled The staff is friendly and entertaining and you can be sure they will kick your bum. The classes seem to be very popular, so make sure you book in advance to avoid disappointment.

My first encounter with Frame was Box Fit. I did a few similar classes elsewhere and I must say this one was the most fun. It was 45 minutes non-stop punching, kicking and jabbing combined with some yoga moves and breathing exercises to the tunes of Prodigy.

The only thing I didn’t like was the music volume. I know you need to be energised but it was really high and together with the trainer shouting via microphone it was unbearable at times. But maybe it was just my hangover.

Tastemaker

Frame high kicks the fun factor back into fitness. With their original studio based in Shoreditch their surge in popularity has led to the opening of several more studios throughout London.The difference here is that it offers classes with a twist to add an unique dimension to your usual class. I have heard about Frame studios for a while and eventually got round to trying a few of their classes in my quest to do more exercise this coming year. I recently tried out their Frame Rave class (glitter and glow sticks optional) where it was good to relive the days of 90s old school and groove on down and shake your thing! The choreography was challenging but easy to follow with plenty of cheesy moves and air fist pumping moves are actively encouraged. It was a surprisingly good workout and made dancing more appealing and fun. I also gave the 80s aerobics a try, think Jane Fonda video workout with leotards and leg warmers which was a much more high intensity cardio workout than expected with plenty of high kicks and star jumps and overhead arms, followed by weights and mat work.  I felt shattered by the end of it but the teachers are great to keep your energy and spirits up and all to brilliant catchy 90s and 80s soundtracks. Recently they’ve also been doing a legends workshop series that includes yoga to David bowie and Prince and dance workshops to MJ and Madonna. The music video workout sounds like a lot of fun and something I will be returning to check out in the future. Although these may sound faddy these are classes that I would definitely try out again and are bound leave a smile on your face afterwards and I noted there actually appeared to be quite a few regulars so they must be doing something right. The studio itself is fairly small with changing and showering facilities with refreshing REN products, they have a nice communal feel to the reception area with plenty of seating where there are a good selection of foods, snacks and juices to grab and recharge with after your session and they even offer a forgot your gym kit too.. I can’t wait to go back!

tastemaker

I. Love. This. Place. It's upbeat and friendly, the classes are always great fun with knowledgeable and friendly instructors (who work you hard but know where the limits are) and welcoming and helpful reception staff. It's a cracking location just off Shoreditch High St and they've got some lovely facilities - great showers if you need them and a lovely cafe area to wait for your class (or just chill out in your sports gear) in with a nice big wooden table and a few smaller tables dotted around. They also have a gorgeous range of sports wear which although beautiful may be a little on the pricy side.

Tastemaker

Frame is such a great studio! Located in the heart of Shoreditch under the overground arches (you can hear it when you excersice!) it is the perfect place for londoner girls to exercise and feel fit! Let the huge "Be bad until you're good" sign guide you to this lovely studio. The receptionist will ask you which class you're attending and then you're free to wander around the "breakout area" where you can read a magazine/book, browse some really cool exercise outfits or even have a coffee or healthy lunch/dinner afterwards. Such a range of classes including barre, pilates, dance, yoga and with many signature classes (frame yoga, frame cardio, bend it like barbie, music video and LOADS more). This takes exercise to a whole new and fun level, but be prepared to sweat and feel exhausted afterwards because the classes are not only fun, you will do a good workout too. Some classes can be crowded (eg. yoga) so the space is not that big but they tend to keep the number of attendees low in other classes. There are a few flexible membership options but the monthly memberships are slightly expensive, for London standards and for what it offers then the prices are not bad at all! So if you're looking for a fun, engaging and fresh way to do your workout, you're in the right place!


Frame is excellent at consistently delivering TOUGH classes that are so cleverly disguised as fun and energetic! From 'Music Video' to Yoga classes, you'll have a blast in every single one of them and not realise you're working really hard.


The only downside is it's too pricey to attend regularly like a gym membership, but it's a great one to visit every now and then to mix up the gym routine.

Tastemaker

I love this gym! There is always a great variety of classes, great service and a fun atmosphere.  It isn't a traditional gym (not a treadmill in sight) you will find lots of different kinds of classes that will really push you and mix up your exercise routine!  You book classes online and I have never had an issue getting into the ones I want as long as I book the day before.  Some classes are busier than others but I think that is the same in every gym! The barre classes are second to none and I always barely manage to walk out the room.  The classes aren't cheap but the quality is so great that I think it is great value :) 

Tastemaker

I went to Frame for an 80s Aerobics class and it was amazing! The instructor had loads of energy and kept us motivated throughout the class. It was an hour long class and it was TOUGH. We were jumping, stepping and turning to the sounds of Madonna & Michael Jackson, with moves matching the music. The workout was full on cardio for most of the class, with dynamic weight work and some floor work as well. Weights and mats were provided. The class was equal parts fun and hard work, and I would love to go back. 


The only real negative for me is that Frame is quite pricey - the individual class would cost £12. Luckily, I'm on Classpass so I don't need to pay for individual classes but if I did, I'm not sure I would fork out that much. Another slight annoyance is that classes follow on quite closely so you feel a bit rushed in and out of the studio but that's not too big a deal. Overall though, Frame is a conveniently located, spacious studio, with a jam packed timetable that has something for everyone. I'll hopefully be trying out a barre or yoga class next :)


I recently attended the Shoreditch studio for a barre class - and it was so fun and just bursting with energy. Frame seem to have a great combination of classes, as I was informed with an overwhelming amount - with a lot of different locations dotted around London to try them out. I can't wait to go back to my next class. It was a little confusing as my first class, as I didn't quite know where all the equipment in the studio was - but once I got to grips and found my feet our instructor Leila was simply brimming with energy and kept us going even throughout the hardest of the isometric moves!! The reception area was sweet and cosy with lots of different healthy food and smoothie options for a great post-workout snack and I saw lots of different cool events being advertised such as meditation and nutrition events -  adding a great social element to FRAME as oppose to only exercise. Can't wait to try out another class, and perhaps another studio!

Tastemaker

I like a bit of something different when I work out so Frame Kings Cross was the perfect place! The classes are fun, quirky, small and sweat inducing (depending on what you want from a class...!) and with such a different range there's loads to choose from. Weights, boxing, dance, cardio, abs and ass,'Get Leggy', yoga, pilates.. I could go on but I think you get the picture!


Not only are the classes good, but they offer a range of workshops which focus your attention on a variety of topics, nutrition, ballet fitness etc. But be quick - these book up fast!


Next up is the food and drink; all nutritionally beneficial, tasty and different. Even better is quite often they'll have these sorts of things ready for as you leave for your day, or evening depending on when you like to work out!


Lastly - the changing rooms! Although these, obviously, get quite busy, they have great Ren shampoo, conditioner and shower gel, hair dryers, hair straightener, they've thought of everything!


My only downer is the cost per class (pretty pricey but then what isn't nowadays...?) and I do resent paying a pound for a towel.. I would think they could just loan them out... But that's a small thing


Get yourself down there! I thoroughly recommend these gyms for a different sort of work out!

Tastemaker

Frame is one of my favourite places to work out. There’s a wide range of classes on offer, but personal highlights include Rocket Yoga (fast-paced with poses that will have you staring open mouthed at the instructors), Barre (which is all toning without the cardio), Body (toning, plyometrics and cardio bursts) Pilates (on the reformer) Rebounding (aerobics on a mini trampoline) and Kettlebells (the most intense way to wake up on a Sunday). The weekend workshops are also great, just don’t undertake Bikini Body lightly - it’s a pretty intense 90 minutes.


The music is great, the instructors are relentlessly enthusiastic and the smoothies are delicious. I’ve been coming here for years and won’t stop anytime soon.
Tastemaker

Body + Swim at Kings Cross by Frame


This is a review for the Body Bootcamp class only. The class itself took place at Lewis Cubitt park, just past the Granary near Kings Cross. There were public restrooms and changing facilities at the park so we could quickly slip into our workout gear. 


The class seemed a bit haphazard at first. We arrived about 10 minutes early and there was no one there yet to direct us, so we just grouped with other people who looked like they were there for a workout. Once the instructor showed up and ‘attendance’ taken, there was the issue of the Bluetooth speakers not pairing with her phone. So tunes would have to be provided by the iPhones speakers. Obviously this sound medium does not travel well, especially when paired with the general city noise. 


Our instructor was unfazed and very uplifting, and one stopped realising there was no music after a few minutes getting caught up following the moves. It was a bit awkward snapping out of your own personal hell doing burpees only to realise you had people staring. What happened to unfazed, unbothered Londoners?! No one bats an eyelash when its Blackheath or Hyde Park. I suppose those are so large its easier to ‘hide in plain sight’. Either way, I silently tutted at the people and kept going. 


The class itself was about 45 minutes, and covered core, arms, and legs with 2 minutes intervals of intense cardio between each. The class cost included an hour in the Kings Cross Pond post class— a 2 minute walk away, a wonderful after work workout. 


If you are bored of your current gym routine, highly recommend giving this class a try. If anything, its a great workout and helps you develop a tougher London skin.


EDIT: Jules from Frame sent us all an email apologising for the technical/logistical difficulties encountered during the class and offered a free class as a way of apology! Added a star because customer service in London has become a bit of dying art  :)

Staff Writer

I remember when this place newly opened back in 2009. Wow you guys have come a hell of a long way.

Pip Black and Joan Murphy have done a fantastic job on making fitness fun. It has that it’s a lifestyle tag rather than a boring slog.

The music video and dance classes are firm favourites with me. The teaching is second to none and the atmosphere is let your hair down and enjoy rather than get your foot behind your head whilst in the splits.

They’ve also done a colab with Whistles of straightforward pared-back active wear. Nice work!

Snap up exclusive discounts in London

Time Out's handpicked deals — hurry, they won't be around for long...