When former advertising execs Pip Black and Joan Murphy launched Frame in a Shoreditch converted railway arch in 2009, they did things a little differently. They ditched everything that was irritating about the conventional gym experience and reinvented the whole business of working out. Frame now offers memberships alongside its Frame card, which is like an oyster that you top-up with credit when you're ready to rock the treadmill. It also offers imaginative, fun classes rather than boring aerobics sessions – designed with Londoners in mind. So you'll find yoga for cyclists, Mums' club – a workout you can bring your tot to, and their trademark dance classes where you can learn to shake it like Beyoncé while working off your jelly and ice-cream. Now hugely popular – and justifiably so – you need to book classes in advance to secure a place, via their efficient website. It's not a classic gym – there is no straight exercise studio for you to do your own thing in. This is a gym for those who like to get distracted by a bit of fun while they work, and its offering is based around its classes.
29 New Inn Yard
|Opening hours:||Classes 7am-8pm daily|
|Transport:||Tube: Old St/Liverpool St|
|Do you own this business?|
Average User Rating
4.2 / 5
- 5 star:7
- 4 star:9
- 3 star:0
- 2 star:0
- 1 star:1
It's a bit self righteous and cheesy!! Geared towards women but more mumsy than I expected. Did a yoga class and compared to other boutiques, it was basic AF
Frame is the reason I got back into Fitness, it has a diverse range of classes which is open for all levels. The thing I love most about Frame is their ethos, all about working out being enjoyable as opposed to a chore. But don't doubt you get your ass whipped in class. It has a great atmosphere among the staff and clients very chilled and not pretentious in the slightest. My recommendations and personal faves would be Box fit, Barre and Reformer Pilates. If your wanting a good class and to come out feeling rejuvenated and fulfilled, this is the place for you.
Frame is excellent at consistently delivering TOUGH classes that are so cleverly disguised as fun and energetic! From 'Music Video' to Yoga classes, you'll have a blast in every single one of them and not realise you're working really hard.
The only downside is it's too pricey to attend regularly like a gym membership, but it's a great one to visit every now and then to mix up the gym routine.
I recently attended the Shoreditch studio for a barre class - and it was so fun and just bursting with energy. Frame seem to have a great combination of classes, as I was informed with an overwhelming amount - with a lot of different locations dotted around London to try them out. I can't wait to go back to my next class. It was a little confusing as my first class, as I didn't quite know where all the equipment in the studio was - but once I got to grips and found my feet our instructor Leila was simply brimming with energy and kept us going even throughout the hardest of the isometric moves!! The reception area was sweet and cosy with lots of different healthy food and smoothie options for a great post-workout snack and I saw lots of different cool events being advertised such as meditation and nutrition events - adding a great social element to FRAME as oppose to only exercise. Can't wait to try out another class, and perhaps another studio!
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