This lively series of events celebrates Austrian culture and sport in general, and the Alps in particular. Yes, there's yodeling, but participants perform their yodel down a phone in an iconic British red phonebox to be in with a chance of winning a week's summer holiday to Mayrhofen, and there's a professional yodel instructor on hand to assist. There's also an alpine hut and garden in which to eat and drink while watching the Olympics on a big screen and one-off events including a Tirol Charity Cycle Ride (5.30pm, Jul 26) and a Tirol Snow Day and Apres-Ski Party (noon-10pm, Jul 29).